National DVD/Video Rental Chain Acquires New Customers and Drives Incremental Sales

THE CLIENT: A leading national DVD/ video retail chain partnered with Cardlytics in the summer of 2011 to drive tremendous results from their marketing spend.

THE OPPORTUNITY: Due to its unique access to bank card transaction data, Cardlytics was able to show the DVD/ video retailer that there were large, unrealized growth opportunities. While they had the majority of the market, the retailer had the opportunity to drive increase spend per customer.

THE SOLUTION: Cardlytics worked with the national DVD/video retailer to present new and current customers with offers that were harder to refuse than a big buttery tub of popcorn. The following audiences were targeted and presented with these enticing offers:

• Current Customers: Customers that had visited the DVD/video retailer in the past 90 days were presented with a targeted 10% cash back offer in their online bank statement.
• New Customers: Customers that had visited a competitors store in the past 90 days were presented with a targeted 15% cash back offer in their online bank statement

THE RESULTS: The results were worthy of an Oscar. Over the length of the campaign, the Cardlytics solution drove a revenue lift of over 360% with current customers, and even more astounding, yielded $17.52 in long-term revenue from new customers.

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