THE CLIENT: A leading national DVD/ video retail chain partnered with Cardlytics in the summer of 2011 to drive tremendous results from their marketing spend.
THE OPPORTUNITY: Due to its unique access to bank card transaction data, Cardlytics was able to show the DVD/ video retailer that there were large, unrealized growth opportunities. While they had the majority of the market, the retailer had the opportunity to drive increase spend per customer.
THE SOLUTION: Cardlytics worked with the national DVD/video retailer to present new and current customers with offers that were harder to refuse than a big buttery tub of popcorn. The following audiences were targeted and presented with these enticing offers:
THE RESULTS: The results were worthy of an Oscar. Over the length of the campaign, the Cardlytics solution drove a revenue lift of over 360% with current customers, and even more astounding, yielded $17.52 in long-term revenue from new customers.
Click Activation Rates: 13%
Conversion Rates: 135%*
*Multiple account redemptions allowed
$1 of marketing investment yielded $9.11 in revenue lift
Click Activation Rates: 21%
Conversion Rates: 48%
For every $1 spent on the reward trip, new customers spent $2.65 on return trips
$1 of marketing investment yielded $17.52 in long-term revenue from new customers