THE CLIENT: A hot-performing local apparel retailer partnered with Cardlytics to jump start their marketing efforts in 2012.
THE SOLUTION: In order to stay in-tune with the local college crowd, Cardlytics helped the retailer develop a detailed targeting strategy to effectively reach customers who had recently made a purchase in the women's apparel category. Furthermore, to fully leverage the capabilities of the Cardlytics targeting engine, the reward offer amount was uniquely tailored to both existing customers and potential new customers.
January - February 2012
Existing Customers: 10% cash back
New Customers: 20% cash back
Click Activation Rate: 14%
36% of new customers had already returned for an additional trip during the initial 45-day campaign
$1 investment yielded $4.57 in long-term revenue from new customers
31% Revenue Lift