THE CLIENT: A leading women’s clothing retailer partnered with Cardlytics in the summer of 2011 to capitalize on the fall fashion season.
THE SOLUTION: In order to stay fashion forward, Cardlytics worked with the retailer to create an innovative and enticing campaign to target the following audiences:
THE RESULTS: Proving that “cash back” IS the new black, the 90 day campaign drove well over a 4X return on their investment.
STEALING SHARE OF WALLET: As they say in fashion, "one day you're in, and the next you're out." The Cardlytics transaction marketing solution helped this retailer stay in vogue, and netted a significant increase in share of wallet.
Click Activation Rate: 11.52%
Average Transaction: $104.05
Cost Per Transaction: $24.66
60 Days Prior to Offer Period: 62%
Offer Period: 68%
Increase in Share of Category for Redeeming Customers: 600 Basis Points
60 Days Prior to Offer Period: 0%
Offer Period: 58%
Post Offer Period: 50%