National Women's Clothing Retailer Increases Share of Wallet

THE CLIENT: A leading women’s clothing retailer partnered with Cardlytics in the summer of 2010 to capitalize on the fall fashion season.

THE SOLUTION: In order to stay fashion forward, Cardlytics worked with the retailer to create an innovative and enticing campaign to target the following audiences:

• Current Customers: Customers who had recently made a purchase at the clothing retailer in the previous 90 days received in-statement offers ranging from 10-15% cash back
• New Customers: Women’s apparel category customers who had not made a purchase at the retailer in the past 10 months received in-statement offers ranging from 20-25% cash back

THE RESULTS: Proving that “cash back” IS the new black, the 90 day campaign drove well over a 4X return on their investment.

STEALING SHARE OF WALLET: As they say in fashion, "one day you're in, and the next you're out." The Cardlytics transaction marketing solution helped this retailer stay in vogue, and netted a significant increase in share of wallet.

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