Fast-Casual Restaurant Experiences 7X ROI with Cardlytics

THE CLIENT: A fast-casual restaurant chain experienced sales growth of 44% last year while the rest of the restaurant industry struggled through stagnant growth. Constantly seeking new & innovative growth opportunities, the restaurant utilized Cardlytics’ transaction-marketing channel to help accomplish this astounding growth.

THE OPPORTUNITY: Due to its unique access to bank card transaction data, Cardlytics was able to show the restaurant that there were large, unrealized growth opportunities in the restaurant category, to the tune of $35M.

THE SOLUTION: Cardlytics worked with the restaurant to develop an innovative transaction-marketing strategy targeting two audiences:

• Existing Customers: Customers that made a purchase at the restaurant in the previous 90 days received a 10% cash back in-statement offer
• New Customers: Customers who made a purchase at a competitor’s store in the past 90 days received in-statement offers ranging from 10-20% cash back
   

THE RESULTS: After implementing this strategy for a 75-day campaign from July to September of 2011, the results that came back widely exceeded the restaurant's expectations.

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