THE CLIENT: A fast-casual restaurant chain experienced sales growth of 44% last year while the rest of the restaurant industry struggled through stagnant growth. Constantly seeking new & innovative growth opportunities, the restaurant utilized Cardlytics’ transaction-marketing channel to help accomplish this astounding growth.
THE OPPORTUNITY: Due to its unique access to bank card transaction data, Cardlytics was able to show the restaurant that there were large, unrealized growth opportunities in the restaurant category, to the tune of $35M.
THE SOLUTION: Cardlytics worked with the restaurant to develop an innovative transaction-marketing strategy targeting two audiences:
THE RESULTS: After implementing this strategy for a 75-day campaign from July to September of 2011, the results that came back widely exceeded the restaurant's expectations.
75 day period in Q3 2011
Existing Customers: 10% cash back
New Customers: 10-20% cash back
Click Activation Rate: 24.1%
Conversion Rate: 17.5%
Revenue Lift: 34.6%
Percentage of Redemptions from New Customers: 31.5%