A massive untapped channel larger than social media and nearly the size of search. In the US, 80% of internet households bank online, and by 2014, over half the country will have a mobile account.
Some of the most frequently visited websites and mobile applications in media. In fact, over 25% of the US population visits an online banking site on a daily basis, and in mobile banking, the average experienced user performs 13 mobile banking activities a month.
Avoid spamming consumers while their focus lies elsewhere. Reach consumers when they are in the budgeting and saving mindset.
Respect individuals' growing concerns about privacy and security. Present offers in the highly-trusted, safe, secure environment - the bank- without using any personally identifiable information.