Prepaid

General Purpose Reloadable

Reliable Service. Cardlytics has proven its effectiveness by working with three of the five largest prepaid providers in the U.S. and a handful of others.
 

Increased Usage. Cardlytics brings highly relevant and valuable offers to GPR cardholders based on how the customer shops. The more customers transact, the more offers they get.
 

Eliminate Monthly Fees. By taking advantage of Cardlytics' offers, GPR customers earn cash back rewards. We can apply the rewards to eliminate fees first and then provide additional funds to the cardholder's account.
 

Reduce Attrition. Stimulating card usage and eliminating fees directly addresses two of the key factors behind GPR attrition. However, Cardlytics doesn't stop there. We can allocate a portion of rewards to a periodic bonus (e.g., every six months) to further encourage cardholders to maintain their account.
 

Increased Online Usage. Customers have a significant incentive to go online and view all of the offers available to them. This increases your ability to interact with customers and shifts them away from higher cost points of contact.
 

Non Reloadable

Money saving offers increase buying power. Customers save money from leading retailers on the stuff they buy every day.
 

Establish a relationship with a customer across cards. Customers register their card online to take advantage of offers. Given that most non-reloadable prepaid cardholders use many cards per year, this establishes a way to connect with the customer and increases the likelihood they will prefer your card vs. another.

Co-branding. The Cardlytics system has rich co-branding capabilities. Issuers can offer their retail partners a new way to reach customers with a personalized online look and feel.
 

It's easy to get started

1. You install Cardlytics' software
2. Advertisers create targeted offers, which are delivered through your customers' online bank statements
3. Customers click the offers to activate them
4. Rewards are applied automatically when customers shop using the card associated with the account
5. Cardlytics tracks online and offline redemptions and reports them to advertisers.