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Launched by banking innovators, Cardlytics brings next generation rewards to
bank customers based on their everyday purchases.
Cardlytics' patent pending banking rewards solution allows merchants to target
customers based on what they actually purchase. Merchants present customers
offers directly within their online banking pages. All merchant offers provide
the customer with incentives to purchase by simply using their existing bank
card at the merchant's store. The incentives fund either cash back
rewards or accelerate earnings for a bank's existing rewards program.
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Cardyltics is another emerging company that specializes in helping banks and merchants to easily offer rewards to customers.
Read the full article
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Cardlytics announced today the expansion of its transactional marketing platform for national, local and online retailers. The platform, which enables Merchant to deliver offers directly to consumers via online banking, is the first digital channel capable of measuring offline sales.
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Cardlytics CEO Scott Grimes discusses how tightened consumer credit combined with the fading of the "buy now, pay later" mentality has resulted in a shift towards greater debit card usage and, as a result, debit rewards. He describes how a merchant-funded, transaction-based debit rewards program is the only way that banks can provide value comparable to credit card rewards programs.
Read the full article
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Debit and online banking programs can be leveraged into better, merchant funded rewards that can become revenue and loyalty generators while providing maximum protection for consumer privacy.
To read the full article, visit Bank Systems & Technology
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Scott Grimes, CEO of Cardlytics, speaks to USA Today on trageted retail promotions.
To read the full article, visit www.usatoday.com
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Merchant-funded rewards based on customer transaction data can help banks profit from their debit and online banking programs.
To read the full article, visit www.bia.org
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ATMmarketplace.com recently reported on Cardlytics' innovative approach to providing merchant-funded rewards. The publication credits Cardlytics' founder and CEO Scott Grimes with creating a "next-generation debit-reward program that gives debit cardholders cost-free rewards."
To read the full article, visit www.atmmarketplace.com
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Paybefore.com, the industry resource for prepaid and stored value cards, recently wrote about the addition of Mark A. Johnson as an advisor and board participant for Cardlytics.
To read the full article, visit www.paybefore.com
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Digital Transactions, the leading electronic publication for trends in the exchange of value, recently interviewed Cardlytics CEO and founder Scott Grimes. The article discusses Cardlytics' "'next-generation debit rewards' system that allows banks to provide cost-free rewards to cardholders."
To read the full article, visit www.digitaltransactions.net
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Paypers, the leading independent news source for the global e-payment community, recently covered Cardlytics' recent capital raise.
To read the full article, visit www.thepaypers.com
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Cardlytics has secured an additional round of financing and added former CheckFree executive Mark A. Johnson as an advisor and board participant.
To read the full press release, click here
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ABC's Urvaksh Karkaria wrote about Cardlytics recent capital raise in a story titled: "Startup gets $5M to target ads at online bank customers." In the article, Karkaria details Cardlytics' innovative approach to providing targeted, merchant-funded rewards. He also quotes Polaris Venture Partners general partner Bruce Youngren as saying that Cardlytics offers a "compelling 'value proposition," where "any retailer is a potential customers."
To read the full article, visit www.bizjournals.com/atlanta/
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American Banker published a feature article about Cardlytics titled: "New Debit Programs Offer Retailers Customer Targeting." The article discusses Cardlytics' current pilot programs with three major banks, as well as how the Cardlytics platform will offer up to $200 a year in account rewards to customers, compared to the average debit card program return of $15 to $30 a year.
To read the full article, visit www.americanbanker.com
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Cardlytics has moved its headquarters into the historic Southern Dairies building in midtown Atlanta (621 North Ave.).
To read the full press release, click here
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Scott Grimes, CEO and founder of Cardlytics spoke on payments innovation at the 2009 Payments Conference at the Federal Reserve Bank of Chicago.
To read the full press release, click here
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The Nilson Report, the world's leading source of news and proprietary research on consumer payment systems, recently profiled Cardlytics in its June 2009 Issue #928. The article detailed Cardlytics process for providing merchant-funded rewards and discussed the company's growing network of national and local merchant partners.
To read the full article, visit www.nilsonreport.com
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For the first time, merchants can
target individual customers based
on where and how they spend money.
Targeted offers are placed directly
on the customer’s online banking
pages, one of the most trusted and
widely used, yet least penetrated
consumer channels.
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Banks can create rewards programs that
don’t rely on interchange or fees for
funding. Banks with an existing rewards
program can use the Cardlytics solution
as an additional source of earnings.
Integration requires minimal IT
development and there are no one time
or ongoing costs. FI Introductory Video
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Consumers receive relevant and valuable
incentives via their online banking
pages based on how they already shop.
They redeem offers by using their bank
card – no online purchase, coupons or
promotion codes required! With even
moderate participation consumers can
save hundreds of dollars a year.
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621 North Avenue NE
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Suite C-30
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Atlanta, GA 30308
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(888) 798-5802
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