Cardlytics provides a powerful new channel for attracting to customers and building loyalty with current customers.

New trusted, channel

Cardlytics enables marketers to promote their products and services to customers directly through their on-line banking portal. The banking portal is highly trusted and frequently visited. Customers are highly involved with the portal as they review recent purchases, plan their spending and consider how to get more out of their wallet.

Unparalleled targeting

Marketers reach customers based on the way they actually shop - not some nebulous segmentation or black box behavioural model. The Cardlytics targeting system enables broad campaigns with precise messaging.

Incentives drive response

Advertisers use Cardlytics to provide incentives to consumers when they respond to marketing. The incentives are integrated into the customers highly valued bank card reward program.

Dynamic segmentation

The Cardlytics targeting system allows marketers to establish precise marketing and incentives for individual customer segments. Our solution monitors customer behavour in real-time assuring that customer are receiving messaging specific to their individual behavior.

100% Closed Loop

The Cardlytics system monitors each purchase made by a customer. When an advertiser markets with Cardlytics they can precisely monitor change in spending over the life of a marketing program. In addition, Cardlytics provides powerful tools such as automatic control groups to understand the impact of other advertising on overall customer performance.

Unique market insights

Cardlytics view into customer spending will provide a new understanding of your market. Not only can you assess exactly how your marketing efforts are performing. You will also be able to understand performance relatives to individual customers, your industry and related sectors.