Author Archives for Dani Cushion

Marketers: There’s Still Time to Capture Holiday Spend

December 21, 2016 Posted by - CMO

Are you still interested in capturing holiday spend? You’re not too late. In our holiday purchase analytics, we identified four shopping timing segments, including Last-Minute Shopper, consumers who buy gifts Dec. 10 – Dec. 30. And, their contribution to overall holiday spend can help you boost your share in the remaining holiday season. Last-Minute Shoppers account for 31 percent of holiday shoppers and contribute nearly 30 percent of all holiday spend. And, this category is growing year-over-year, currently ranking as...

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This Season’s Stocking Stuffer? Year-Long Campaign Precision

December 19, 2016 Posted by - CMO

St. Nick doesn’t leave holiday gift-giving to chance — he gets gift ideas straight from consumers’ wish lists, before placing their bow-bedecked presents under the tree himself. Had marketers access to Santa’s hallowed list (and sleigh), they too could achieve this same kind of miraculous campaign precision. Well, marketers, this list is real, and it takes the form of detailed purchase intelligence for highly segmented groups of millions of consumers. And, actually, it gives you a leg up on St....

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The Four Shopping Segments of the Winter Holiday Season

November 21, 2016 Posted by - CMO

Every year, marketers are faced with deciding optimal times for marketing pushes during the holiday season. Do you push campaigns that drive Black Friday sales? Should you hold and market to those that shop right before the holidays conclude? Actually, from our purchase intelligence, we have found that holiday shoppers fall into four distinct categories: Early Birds, Black Friday Warriors, Last-Minute Shoppers and Consistent Shoppers, providing an opportunity for marketers to capture spend at all points of the holiday season....

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Marketers: How to Capture Dwindling Consumer Holiday Spend This Season

October 24, 2016 Posted by - CMO

The holiday shopping season is upon us again and marketers are decking the halls in preparation. To help retailers capture those consumer dollars, we’ve analyzed holiday spend (for the second year in a row) to see how consumer habits are changing year over year. Here are some of the key insights we found: #1: Overall Holiday Spend is Decreasing While the number of purchases was up 1% from 2014 – 2015, spend and basket size were down from 2014 to...

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A Day of Inspiration: Takeaways from 360i’s Marketing Leadership Summit

September 21, 2016 Posted by - CMO

Last week, I had the benefit of joining our client 360i –a leading agency and pioneer in the digital space– at their annual Marketing Leadership Summit in New York City. Committed to driving innovation for their clients, 360i gathered a lineup of iconic brands and exciting speakers for a day of inspiration and networking. Topics ranged from programmatic best practices to fresh perspectives on how teamwork, collaboration, and storytelling work together to build impactful brands. In an agenda packed with...

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Reach Holiday Shoppers Based on When & Where they Spend

August 30, 2016 Posted by - CMO

We’ve said it before, and it still rings true: one of the best ways marketers can tell what consumers will spend their money on in the future is to see what they’ve spent their money on in the past. We call these insights Purchasegraphics, and they’re a powerful tool for segmenting and reaching the right people at the right time. Earlier this year, we introduced Cardlytics Audiences to help marketers reach high-intent consumers across connected media based on actual past purchases....

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Tapad Q&A: Measuring Return of Cross-Device Campaigns

August 16, 2016 Posted by - CMO

We recently partnered with Tapad to help measure the actual sales impact of cross-device campaigns using purchase intelligence. Tapad’s Device Graph helps brands unify consumers’ experiences across devices. This allows brands to reach the right audiences at the right time with the right message. I sat down with Drew McCalmont, Tapad’s director of product, to discuss how marketers can make the most of the wealth of data available to them today.  Q: There are endless amounts of data available to...

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Marketers: How to Make the Grade for Back to School

August 11, 2016 Posted by - CMO

The Back to School (B2S) season is here once again. For the second year, we’ve analyzed consumer spending to understand the trends driving this major buying season. What we found is that consumer B2S spend is changing, presenting both opportunities and challenges for retailers. Insight #1: Shoppers Make More Frequent, Smaller Purchases OnlineConsumers aren’t knocking out their full shopping list in one trip. Instead, they’re spreading purchases out over the full B2S season. Overall 2015 spend was up 2.47% over...

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MediaMath Q&A: How to Win with Programmatic

July 28, 2016 Posted by - CMO

We recently partnered with MediaMath to bring our Syndicated Audiences to their platform. These segments give marketers the opportunity to affordably experience the power of our purchase-based audiences with impressions-based pricing. As a pioneer in programmatic, MediaMath is redefining how marketers reach audiences at scale to achieve real business outcomes. This made them a perfect partner for our deterministic approach. I sat down with Joanna O’Connell, CMO at MediaMath, to discuss how marketers can make the most of programmatic. Q:...

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How to Conquer Ad Space Scarcity this Political Season

July 19, 2016 Posted by - CMO

“I’m [Insert political candidate name here], and I approve of this message.” Sound familiar? ‘Tis the season for political ads. And, this year, with a political race that has drawn an unrivaled amount of attention, from political junkies and average Joes and Janes alike, our TV’s are sure to be flooded with campaign ads. This increase in political media buying will further amplify a long-standing issue for marketers – ad space scarcity during election cycles. According to a recent report,...

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