Author Archives for Dani Cushion

The Four Distinct Holiday Shopper Segments – And How to Reach Them

September 26, 2017 Posted by - CMO

At one point in time, consumers relegated most of their holiday shopping to Black Friday. Every year, holiday shoppers would line up in droves for those coveted Black Friday deals. But, in Cardlytics’ holiday purchase analytics, we see that Black Friday is losing relevance. In 2016, there were 15% fewer Black Friday shoppers than the previous year. But, retailers need not fret. From our purchase intelligence, we see that there are four distinct shopper timing segments that contribute to overall...

Holiday Spend Report – The 3 Trends that are Driving Holiday Purchases

September 26, 2017 Posted by - CMO

The holiday season is the biggest consumer spending event of the year, making it a critical time for retailers to boost their annual bottom line. While Black Friday used to be the primary marketing event for capturing holiday spend, when and where consumers spend for the holidays is changing. To ensure their cash registers stay ringing all season long, retailers need to align their marketing efforts with evolving buying behaviors. The good news is that holiday spend is on the...

New Purchase Insights: The On-Demand Fitness Industry

April 10, 2017 Posted by - CMO

We are now in full swing of the New Year and heading into the summer, which means we are at the point of the year where people have actually gotten into a rhythm of committing to their resolutions — or they have completely dropped them. One of the main resolutions that people commit to is fitness. Through our purchase insights, we found a new fitness trend gaining steam – on-demand and online fitness. Payments to on-demand fitness services jumped to...

Marketers: There’s Still Time to Capture Holiday Spend

December 21, 2016 Posted by - CMO

Are you still interested in capturing holiday spend? You’re not too late. In our holiday purchase analytics, we identified four shopping timing segments, including Last-Minute Shopper, consumers who buy gifts Dec. 10 – Dec. 30. And, their contribution to overall holiday spend can help you boost your share in the remaining holiday season. Last-Minute Shoppers account for 31 percent of holiday shoppers and contribute nearly 30 percent of all holiday spend. And, this category is growing year-over-year, currently ranking as...

This Season’s Stocking Stuffer? Year-Long Campaign Precision

December 19, 2016 Posted by - CMO

St. Nick doesn’t leave holiday gift-giving to chance — he gets gift ideas straight from consumers’ wish lists, before placing their bow-bedecked presents under the tree himself. Had marketers access to Santa’s hallowed list (and sleigh), they too could achieve this same kind of miraculous campaign precision. Well, marketers, this list is real, and it takes the form of detailed purchase intelligence for highly segmented groups of millions of consumers. And, actually, it gives you a leg up on St....

The Four Shopping Segments of the Winter Holiday Season

November 21, 2016 Posted by - CMO

Every year, marketers are faced with deciding optimal times for marketing pushes during the holiday season. Do you push campaigns that drive Black Friday sales? Should you hold and market to those that shop right before the holidays conclude? Actually, from our purchase intelligence, we have found that holiday shoppers fall into four distinct categories: Early Birds, Black Friday Warriors, Last-Minute Shoppers and Consistent Shoppers, providing an opportunity for marketers to capture spend at all points of the holiday season....

Marketers: How to Capture Dwindling Consumer Holiday Spend This Season

October 24, 2016 Posted by - CMO

The holiday shopping season is upon us again and marketers are decking the halls in preparation. To help retailers capture those consumer dollars, we’ve analyzed holiday spend (for the second year in a row) to see how consumer habits are changing year over year. Here are some of the key insights we found: #1: Overall Holiday Spend is Decreasing While the number of purchases was up 1% from 2014 – 2015, spend and basket size were down from 2014 to...

A Day of Inspiration: Takeaways from 360i’s Marketing Leadership Summit

September 21, 2016 Posted by - CMO

Last week, I had the benefit of joining our client 360i –a leading agency and pioneer in the digital space– at their annual Marketing Leadership Summit in New York City. Committed to driving innovation for their clients, 360i gathered a lineup of iconic brands and exciting speakers for a day of inspiration and networking. Topics ranged from programmatic best practices to fresh perspectives on how teamwork, collaboration, and storytelling work together to build impactful brands. In an agenda packed with...

Marketers: How to Make the Grade for Back to School

August 11, 2016 Posted by - CMO

The Back to School (B2S) season is here once again. For the second year, we’ve analyzed consumer spending to understand the trends driving this major buying season. What we found is that consumer B2S spend is changing, presenting both opportunities and challenges for retailers. Insight #1: Shoppers Make More Frequent, Smaller Purchases Online Consumers aren’t knocking out their full shopping list in one trip. Instead, they’re spreading purchases out over the full B2S season. Overall 2015 spend was up 2.47%...

How to Conquer Ad Space Scarcity this Political Season

July 19, 2016 Posted by - CMO

“I’m [Insert political candidate name here], and I approve of this message.” Sound familiar? ‘Tis the season for political ads. And, this year, with a political race that has drawn an unrivaled amount of attention, from political junkies and average Joes and Janes alike, our TV’s are sure to be flooded with campaign ads. This increase in political media buying will further amplify a long-standing issue for marketers – ad space scarcity during election cycles. According to a recent report,...