Re-envisioning Back-to-School Marketing – Reaching Digital Eyeballs, Driving In-Store Sales

June 28, 2018 Posted by - CMO

The back-to-school (B2S) season is one of the most critical periods for retailers to reach sales goals. And, with major shopping events like Amazon Prime Day and the continued growth of online channels, the way consumers are buying for B2S is changing. However, even with the growth of digital channels, we see that in-store still wins the most share for B2S, over 73%. What does this mean? Retailers that want to capture the most share need to have a lock-step...

UK restaurant spotlight: delivery services continue relentless rise

June 27, 2018 Posted by - Commercial Director

Technology is driving change in consumer behaviour wherever you look. Whether it’s through smart devices, wearables or virtual and augmented reality, these new technologies are reshaping behaviours and spending habits. Cardlytics’ latest UK spend index, which tracks the card spend of 3 million bank customers, shows how technology, including online delivery services, are impacting the restaurant industry. Consumers are eating out less, instead dining-in via online delivery. Companies, such as Just Eat and Deliveroo, are providing delivery access to an...

Now Available: Cardlytics Grocery State of the Industry Report

June 20, 2018 Posted by - Vice President, Grocery & CPG Partnerships

The phrase “picking up a few things for dinner” used to mean the same thing to nearly everyone: a quick run to the local grocery store. However, now that delivery, discount, and meal kit brands are disrupting the traditional grocery industry, there are many ways shoppers can put food on the table. The consumer is in control. And, they are leveraging a variety of channels to put food on the table. Looking at +$1.3 trillion in actual spend across credit,...

UK Spending Insights: online spending helps to lift British High Street

May 4, 2018 Posted by - Commercial Director

It’s no secret that it has been a trying year for the UK high street. Over the last 12 months, several household retailers have felt the effect of reduced footfall, causing them to cut down on their store portfolios. However, new purchase data suggest that capitalising on their customers’ online behaviour may just prove to be the saving grace retailers are looking for. Cardlytics’ most recent Spend Index shows that online spending among traditional high street retailers has outpaced their...

Capture Spring Shoppers for More Back-to-School Spend

April 20, 2018 Posted by - CMO

With flowers blooming, birds chirping, and the northeast finally digging their way out of the snow, spring is widely considered a time for new life. And, that feeling often translates into new shopping behaviors. From trying different grocery stores, to buying new clothes and changing up house décor, spring is a great time for marketers to reach new shoppers as they change their habits. Capturing spring shoppers gives marketers an opportunity to acquire new consumers before the back-to-school season, the...

Go, Fight, Win…Shoppers!

February 4, 2018 Posted by - CMO

The Super Bowl is an exciting time for all football fans, and/or people who just love a good party. But, it’s also a great time for marketers, as the cities of the competing teams often see a spur in economic activity before, during, AND post-Super Bowl. We analyzed nine total weeks in 2017 – four weeks prior to the Super Bowl, Super Bowl week, and four weeks post Super Bowl, and found:  People in the competing cities generally wait till...

Top 3 Changes Driving Marketing in 2018: Key Takeaways from 2018 AdExchanger Industry Preview

January 27, 2018 Posted by - Chief Revenue Officer

If this year’s Ad Exchanger Industry Preview is any indication, 2018 will be a watershed year for digital advertising. Throughout the conference, speakers highlighted the need to move away from business as usual and start applying innovations that were only theories in previous years. Here are the top three takeaways from the event: Personalized marketing performs better. Call it “personal marketing,” “experience marketing,” or “intelligent marketing,” in 2018 marketers will be re-focusing their attention on directly engaging individual customers through...

New Cardlytics Data Reveals Black Friday Fatigue in the UK

November 21, 2017 Posted by - President of International Operations

For many brands, Black Friday is seen as a blessing and a curse. On the one hand, it’s another big moment in the retail calendar for shoppers. On the other, it’s another time when jaw-dropping discounts are king and competition is fierce. Either way, it’s become an increasingly established part of the UK retail calendar since it first came to prominence in 2010. Arriving just as online retail was about to explode in the UK, its timing was perfect. However,...

Cardlytics Named to the Deloitte Tech Fast 500™and Inc 5000

November 16, 2017 Posted by - CEO

At Cardlytics, it’s not uncommon for us to win awards for the work we do. Just over the past few years, we’ve: Ranked on the Inc. 5000 three times, a list of the nation’s fastest-growing companies. Ranked on the Deloitte Tech Fast 500™ three times, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. Ranked #5 on Entrepreneur’s, Entrepreneur 360, a ranking of the 360 best entrepreneurial companies in America....

UK Spending Insights: “Experience” Buying Drives UK Consumer Spend

October 31, 2017 Posted by - President of International Operations

Tracking the level of consumer spending has become an important health check on the UK economy. All eyes are on how the surge in inflation and other economic factors are impacting the wallets and, in turn, growth. Lately, five-year high inflation combined with lagging wage growth has consumers feeling the pinch. Our latest UK Spend Index, which tracked the spend of nearly four million people across Q3, echoes that sentiment. While spending grew 3% annually, this was set against the...