As Seen on The Oracle Data Cloud Blog: Leveraging purchase data for a whole wallet view

March 9, 2017 Posted by -

At Cardlytics, we believe the best predictor of someone’s future purchases is what they’ve purchased in the past. To accurately get an understanding of a consumer’s purchase behavior, it’s critical to have what we call a ‘whole wallet view’ – a secure view into where, when, and how consumers are spending their money. We wrote a post about the importance of having a holistic view of consumer spend, including credit, debit, ACH, and bill pay, for better marketing strategies. You can...

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As Seen on LiveRamp: Four Tips for Seasonal Data‑Driven Marketing Campaign Success

February 22, 2017 Posted by -

We’ve officially left the winter holiday shopping season, but there are plenty of key consumer-spending seasons coming up, including moms/dads/grads and back-to-school. Check out this guest blog Cardlytics’ CMO, Dani Cushion, penned for LiveRamp. The article offers tips for leveraging data for seasonal marketing campaigns.  See the full article, here. 

Marketers: There’s Still Time to Capture Holiday Spend

December 21, 2016 Posted by - CMO

Are you still interested in capturing holiday spend? You’re not too late. In our holiday purchase analytics, we identified four shopping timing segments, including Last-Minute Shopper, consumers who buy gifts Dec. 10 – Dec. 30. And, their contribution to overall holiday spend can help you boost your share in the remaining holiday season. Last-Minute Shoppers account for 31 percent of holiday shoppers and contribute nearly 30 percent of all holiday spend. And, this category is growing year-over-year, currently ranking as...

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This Season’s Stocking Stuffer? Year-Long Campaign Precision

December 19, 2016 Posted by - CMO

St. Nick doesn’t leave holiday gift-giving to chance — he gets gift ideas straight from consumers’ wish lists, before placing their bow-bedecked presents under the tree himself. Had marketers access to Santa’s hallowed list (and sleigh), they too could achieve this same kind of miraculous campaign precision. Well, marketers, this list is real, and it takes the form of detailed purchase intelligence for highly segmented groups of millions of consumers. And, actually, it gives you a leg up on St....

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Relying on Good Data to Make Smart Decisions: How to Identify What’s “Good”?

December 8, 2016 Posted by -

As I reflect back on election night one month ago, regardless of who you voted for, the results were surprising to many. I think back on the feedback noted pollsters at fivethirtyeight.com started giving in the late hours of November 8

3 Key Strategies to Marketing Your Restaurant This Holiday Season

December 6, 2016 Posted by -

Marketing in the restaurant industry is much like prepping dinner. You can spend your time gathering all the needed ingredients, putting them all together and presenting them in the most appealing way, but if no one’s at the table to enjoy, it’s all just going to waste. And no one wants to throw away time and money on marketing efforts that don’t get the right eyes—or worse, none at all. That’s why it pays to be smart in this marketing...

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Congratulations on Deloitte Technology Fast 500

December 1, 2016 Posted by -

To say we’re kicking ass would be an understatement. This year, we were named to the Inc. 5000 list for the second year in a row, and Entrepreneur magazine’s Entrepreneur 360 ™ List, a ranking of the best entrepreneurial companies in America. Adding to that already illustrious list, we have been named to Deloitte’s Technology Fast 500, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. This is the second...

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The Four Shopping Segments of the Winter Holiday Season

November 21, 2016 Posted by - CMO

Every year, marketers are faced with deciding optimal times for marketing pushes during the holiday season. Do you push campaigns that drive Black Friday sales? Should you hold and market to those that shop right before the holidays conclude? Actually, from our purchase intelligence, we have found that holiday shoppers fall into four distinct categories: Early Birds, Black Friday Warriors, Last-Minute Shoppers and Consistent Shoppers, providing an opportunity for marketers to capture spend at all points of the holiday season....

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Partner Spotlight: LiveRamp

November 15, 2016 Posted by -

There’s never been more third-party data available for marketers to use when interacting with and gaining insights into their customers’ behavior. The challenge for marketers is recognizing the true high-intent, customers they should be targeting – in all that data. Our partnership with LiveRamp gives our clients access to high-intent audiences based on an omnichannel view of the customer, so they can more effectively target their marketing campaigns. We sat down with Ben Webb of LiveRamp to get his take...

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Money20/20 Recap: Three Ways to Drive Meaningful Value for Your Customers

November 9, 2016 Posted by -

Cryptocurrency, biometrics, and AI banking systems… the financial services industry is in the midst of a tech revolution, and these were just a few of the hot topics to steal the spotlight at this year’s Money20/20—the world’s largest conference for innovations in the payments and financial services space. With so many game-changing innovations on display at The Venetian, Las Vegas, it was easy to get lost in the technology. Despite an agenda packed with exciting high-tech topics, the themes that...

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