Live from New York……it’s CARDLYTICS!!

October 11, 2018 Posted by - VP, Communications

Last week, Cardlytics hit the main stage at Advertising Week in New York with some of the top retail and marketing brands in the U.S. Rachel Sonenshine (VP, Ad Partnerships, Retail East), Randall Beard (Group President, Advertisers) and Dani Cushion (Chief Marketing Officer) each had the opportunity to participate in a panel, sharing Cardlytics’ unique view into how marketers across a variety of verticals are using data-driven marketing to drive incremental sales. More specifically, on Monday morning Rachel Sonenshine spoke...

Fall Customers Bring More Winter Sales

August 3, 2018 Posted by - Group President - Advertisers

Back-to-school (B2S) shopping season is ending. Hopefully, you leveraged Cardlytics’ 2018 Back-to-School Spend Report to understand key B2S spend trends and boost sales this season. But, now, marketers concluding B2S may be wondering, “What’s next?” After the B2S season ends, it may be tempting to hold on another big marketing push until the winter holidays. However, it’s critical to keep the momentum going during the fall to stay top-of-mind leading into the heavy winter holiday shopping season. In fact, Cardlytics’...

Big sporting events: an open goal for retailers

August 1, 2018 Posted by - Head of UK Analytics

Although football may not have “come home” for England, this summer’s headline sporting event, the World Cup in Russia created unprecedented levels of national excitement in the UK in a way that only football seems able to do. This sense of anticipation was not just contained to people’s living rooms, as the British High Street quickly became one of the big beneficiaries of the World Cup effect, with pubs and bars emerging as clear winners. According to Cardlytics UK purchase...

How Restaurants Can Capitalize on Back-to-School Spend

July 31, 2018 Posted by - SVP, Ad Partnerships, Restaurant

The back-to-school (B2S) season is widely known as one of the most critical periods for retailers looking to increase their annual bottom line. Accounting for nearly 20% of spend that occurs outside the winter holidays, Cardlytics’ purchase insights show that overall spend for retailers grew faster during the B2S period than the rest of the year. However, retailers aren’t the only ones who can take advantage of the B2S shopping season. Back-to-school season is a key time for restaurants to...

Re-envisioning Back-to-School Marketing – Reaching Digital Eyeballs, Driving In-Store Sales

June 28, 2018 Posted by - CMO

The back-to-school (B2S) season is one of the most critical periods for retailers to reach sales goals. And, with major shopping events like Amazon Prime Day and the continued growth of online channels, the way consumers are buying for B2S is changing. However, even with the growth of digital channels, we see that in-store still wins the most share for B2S, over 73%. What does this mean? Retailers that want to capture the most share need to have a lock-step...

UK restaurant spotlight: delivery services continue relentless rise

June 27, 2018 Posted by - Commercial Director

Technology is driving change in consumer behaviour wherever you look. Whether it’s through smart devices, wearables or virtual and augmented reality, these new technologies are reshaping behaviours and spending habits. Cardlytics’ latest UK spend index, which tracks the card spend of 3 million bank customers, shows how technology, including online delivery services, are impacting the restaurant industry. Consumers are eating out less, instead dining-in via online delivery. Companies, such as Just Eat and Deliveroo, are providing delivery access to an...

Now Available: Cardlytics Grocery State of the Industry Report

June 20, 2018 Posted by - Vice President, Grocery & CPG Partnerships

The phrase “picking up a few things for dinner” used to mean the same thing to nearly everyone: a quick run to the local grocery store. However, now that delivery, discount, and meal kit brands are disrupting the traditional grocery industry, there are many ways shoppers can put food on the table. The consumer is in control. And, they are leveraging a variety of channels to put food on the table. Looking at +$1.3 trillion in actual spend across credit,...

UK Spending Insights: online spending helps to lift British High Street

May 4, 2018 Posted by - Commercial Director

It’s no secret that it has been a trying year for the UK high street. Over the last 12 months, several household retailers have felt the effect of reduced footfall, causing them to cut down on their store portfolios. However, new purchase data suggest that capitalising on their customers’ online behaviour may just prove to be the saving grace retailers are looking for. Cardlytics’ most recent Spend Index shows that online spending among traditional high street retailers has outpaced their...

Capture Spring Shoppers for More Back-to-School Spend

April 20, 2018 Posted by - CMO

With flowers blooming, birds chirping, and the northeast finally digging their way out of the snow, spring is widely considered a time for new life. And, that feeling often translates into new shopping behaviors. From trying different grocery stores, to buying new clothes and changing up house décor, spring is a great time for marketers to reach new shoppers as they change their habits. Capturing spring shoppers gives marketers an opportunity to acquire new consumers before the back-to-school season, the...

Go, Fight, Win…Shoppers!

February 4, 2018 Posted by - CMO

The Super Bowl is an exciting time for all football fans, and/or people who just love a good party. But, it’s also a great time for marketers, as the cities of the competing teams often see a spur in economic activity before, during, AND post-Super Bowl. We analyzed nine total weeks in 2017 – four weeks prior to the Super Bowl, Super Bowl week, and four weeks post Super Bowl, and found:  People in the competing cities generally wait till...