As Seen on LiveRamp: Four Tips for Seasonal Data‑Driven Marketing Campaign Success
We’ve officially left the winter holiday shopping season, but there are plenty of key consumer-spending seasons coming up, including moms/dads/grads and back-to-school. Check out this guest blog Cardlytics’ CMO, Dani Cushion, penned for LiveRamp. The article offers tips for leveraging data for seasonal marketing campaigns. See the full article, here.