Marketers: There’s Still Time to Capture Holiday Spend

December 21, 2016 Posted by - CMO

Are you still interested in capturing holiday spend? You’re not too late. In our holiday purchase analytics, we identified four shopping timing segments, including Last-Minute Shopper, consumers who buy gifts Dec. 10 – Dec. 30. And, their contribution to overall holiday spend can help you boost your share in the remaining holiday season.

Last-Minute Shoppers account for 31 percent of holiday shoppers and contribute nearly 30 percent of all holiday spend. And, this category is growing year-over-year, currently ranking as the second largest group of holiday shoppers.


Last-Minute Shoppers have a high average transaction size, at nearly $59. Over the holiday season, Last-Minute Shoppers spend an average of $800.

So, how can marketers reach these shoppers? Campaigns targeting Last-Minute Shoppers should emphasize extended store hours, expedited shipping discounts and shipping guarantees for those late online orders.

Check out our full holiday report for other tips on how to maximize marketing spend this year and next.