As Seen on The Oracle Data Cloud Blog: Leveraging purchase data for a whole wallet view
At Cardlytics, we believe the best predictor of someone’s future purchases is what they’ve purchased in the past. To accurately get an understanding of a consumer’s purchase behavior, it’s critical to have what we call a ‘whole wallet view’ – a secure view into where, when, and how consumers are spending their money. We wrote a post about the importance of having a holistic view of consumer spend, including credit, debit, ACH, and bill pay, for better marketing strategies. You can view the full post here, which was written by Cardlytics CMO Dani Cushion and featured on our partner’s blog, The Oracle Data Cloud blog.