At Cardlytics, our mission is to make marketing more relevant and measurable with purchase intelligence.
We partner with leading UK banks to run their online and mobile banking rewards programmes. Our proprietary technology promotes customer loyalty and engagement while generating new revenue streams, all without exposing consumers’ personally identifiable information. At the same time, customers earn rich rewards when they use their bank credit or debit cards at familiar retail, dining, subscription, and travel merchants.
Through these partnerships, we have a robust view into where UK consumers are spending across stores, product categories, and geographies – both in-store and online. We provide marketers with key insights from historical purchase data to identify, reach, and influence likely buyers at scale – and measure the true sales impact of these marketing campaigns.
Native Bank Advertising
Cardlytics Direct helps marketers reach consumers through our exclusive native online and mobile banking network. By targeting individuals based on where they actually spend, brands can deliver compelling rewards that generate strong interest and measurable sales.
- Reach customers where they go to plan and think about their money
- Among banked UK 18-to-44-year olds, 67% check their online bank accounts and 77% of mobile banking adoptees check their bank apps on a weekly basis
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Leadership
Peter Gleason is the President of International Operations at Cardlytics, where he leads sales and operations of international markets, based in London. Peter brings nearly 25 years of experience in analytics-driven marketing. Prior to Cardlytics, Gleason was most recently the Managing Director and President of Intelligence Shopper Solutions for Aimia, a data-driven marketing and loyalty analytics company. He has also worked to lead and grow sales teams at dunnhumby, the customer marketing consultancy owned by Tesco PLC, Catalina Marketing UK Ltd, and held various positions with Kimberly-Clark, Mars Confectionery, and Gillette. Campbell Shaw is Head of Banking Relationships for Cardlytics, where he leads the partnerships with existing banks, based in London. Campbell also focuses on market expansion, adding strategic financial institution partnerships. Prior to joining Cardlytics, he has spent a large part of his career in financial Services, working for Monitise and running their mobile banking partnerships. Campbell has also led sales teams in various companies, including D&B, Equifax, and ePolitix.com.
Peter Gleason
President of International Operations
Duncan Smith
Head of Business Development, Cardlytics UK
Campbell Shaw
Head of Banking Relationships
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Careers
At Cardlytics, we are analysts, developers, and data scientists. We are marketers, account managers, and consultants to our clients. We are all focused on making sense of the data we see to make it informative and actionable for our partners. With offices located in Victoria, London, our team rallies around a common desire to win and to help our clients win. We are focused on building a revolutionary company, but we still care about each other as human beings, and in fact, we know this is a big part of what makes us great.
London Office
+44 (0) 20 3905 1360
Media Contact
Headland
+44 (0)207 367 5222 cardlytics@headlandconsultancy.com