At Cardlytics, our mission is to make all marketing more relevant and measurable with purchase intelligence.
We partner with leading UK banks, including Santander, to run their online and mobile banking rewards programmes. Our proprietary technology promotes customer loyalty and engagement while generating new revenue streams, all without exposing consumers’ personally identifiable information. At the same time, customers earn rich rewards when they use their bank credit or debit cards at familiar retail, dining, subscription, and travel merchants.
Through these partnerships, we have a robust view into where UK consumers are spending across stores, product categories, and geographies – both in-store and online. We provide marketers with key insights from historical purchase data to identify, reach, and influence likely buyers at scale – and measure the true sales impact of these marketing campaigns.
Native Bank Advertising
Cardlytics Direct helps marketers reach consumers through our exclusive native online and mobile banking network. By targeting individuals based on where they actually spend, brands can deliver compelling rewards that generate strong interest and measurable sales.
- Reach customers where they go to plan and think about their money
- Among banked UK 18-to-44-year olds, 67% check their online bank accounts and 77% of mobile banking adoptees check their bank apps on a weekly basis
In The News
At Cardlytics, we are analysts, developers, and data scientists. We are marketers, account managers, and consultants to our clients. We are all focused on making sense of the data we see to make it informative and actionable for our partners. With offices located on the Strand in central London, our team rallies around a common desire to win and to help our clients win. We are focused on building a revolutionary company, but we still care about each other as human beings, and in fact, we know this is a big part of what makes us great.