At Cardlytics, our mission is to make all marketing more relevant and measurable with purchase intelligence.

We partner with leading UK banks to run their online and mobile banking rewards programmes. Our proprietary technology promotes customer loyalty and engagement while generating new revenue streams, all without exposing consumers’ personally identifiable information. At the same time, customers earn rich rewards when they use their bank credit or debit cards at familiar retail, dining, subscription, and travel merchants.

Through these partnerships, we have a robust view into where UK consumers are spending across stores, product categories, and geographies – both in-store and online. We provide marketers with key insights from historical purchase data to identify, reach, and influence likely buyers at scale – and measure the true sales impact of these marketing campaigns.

Native Bank Advertising

Cardlytics Direct helps marketers reach consumers through our exclusive native online and mobile banking network. By targeting individuals based on where they actually spend, brands can deliver compelling rewards that generate strong interest and measurable sales.

  • Reach customers where they go to plan and think about their money
  • Among banked UK 18-to-44-year olds, 67% check their online bank accounts and 77% of mobile banking adoptees check their bank apps on a weekly basis




Peter Gleason

President of International Operations

Duncan Smith

Head of Business Development, Cardlytics UK

In The News


Are More People Using the High Street?

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Banks Mine Troves of Personal Spending Data in Marketing Push

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Press Releases


Consumer Appetite for Healthy and On-demand Food Fuels Boom in Delivery Spending

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Cardlytics Can Deliver 6:1 Incremental Return on Advertising Spend According to Independent Research Study

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“Black Friday Week” gives brands major spend boost  

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At Cardlytics, we are analysts, developers, and data scientists. We are marketers, account managers, and consultants to our clients. We are all focused on making sense of the data we see to make it informative and actionable for our partners. With offices located on the Strand in central London, our team rallies around a common desire to win and to help our clients win. We are focused on building a revolutionary company, but we still care about each other as human beings, and in fact, we know this is a big part of what makes us great.

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London Office

+44 (0) 20 3905 1360

Media Contact


+44 (0)207 367 5222