For Marketers

2017 Holiday Retail Purchase Insights Report

The holiday season is the largest shopping event of the year. Using our proprietary Purchase Intelligence, we analyzed year-over-year spend from 2015 - 2016 to uncover the top spend trends retailers need to know to drive holiday sales this season.

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2017 Cardlytics Back to School Spend Trends

The back-to-school shopping season is the second largest shopping event of the year, making it a critical time for retailers. This report looks at the back-to-school spend trends driving sales this season.

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Holiday Retail Insights Report

The holiday shopping season is upon us again and marketers are decking the halls in preparation. To help retailers capture those consumer dollars, we’ve analyzed holiday spend (for the second year in a row) to see how consumer habits are changing year over year. The report highlights four actionable trends impacting the bottom line for retailers.

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Oxford Street vs. Westfield: Which Shopping Destination Wins?

Online, high streets, or shopping centres - which categories see the most consumer spend? To find out, Cardlytics used purchase intelligence to analyze spend from over two million consumers across a range of retailers, across London's Oxford Street, Westfield London and online. The results emphasize that despite the increasing prominence of online retail, bricks and mortar shops still play a crucial role in the retail world. As such, retailers that engage customers across multiple channels will ultimately win more spend. 

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2016 Cardlytics Back to School Report

The Back to School shopping season brings both opportunities and challenges for retailers. Our Back to School Report looks at how retailers can move to the head of the class by making the most of consumer spending trends. 

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Meal Kit Delivery Services vs. Grocery Chains

Today’s consumer is hyper concerned about the freshness of food, the ingredients, and sustainability, among other factors. But, the shift from processed foods has not changed the craving for convenience. Because of this, meal kit delivery services, like Blue Apron, Plated and Hello Fresh, have gained steam. Cardlytics analyzed consumer spending on meal kit services (MKS) and how those purchases impact spend at traditional and specialty grocery stores, as well as restaurants.

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Forrester Total Economic Impact™ Case Study

Cardlytics worked with Forrester Consulting to develop a Total Economic Impact (TEI) study of Cardlytics’ purchase-driven marketing. The study, commissioned by Cardlytics, found that a composite organization based on interviewed customers received $6 in incremental return for every $1 spent with Cardlytics versus $1.50 in incremental return for every $1 spent with traditional media – a 400 percent performance improvement.

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Marketing a CFO Can Love

One of our retail clients presents two slides at every board meeting: the first shows all of their marketing initiatives that aren’t measurable with ROI and the second shows all of the programs that are. He noted that his performance review is tied directly to the number of programs that he can move from the first slide to the second. Clearly, in an increasingly efficient and accountable economy, the old Wanamaker adage that ‘half the money I spend on advertising is wasted; the trouble is I don’t know which half’ is no longer acceptable.

So, how did we get here? And, how can we move toward deterministic measurement to ensure we are investing in channels, publishers, creatives, and placements that drive the highest return?

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The Impact of Uncle Sam: Tax Season Insights Report

Tax season is a mix of opportunities and challenges for retailers. On one hand, many consumers will get a refund - creating a bump in their discretionary spending. However, consumers who owe will likely adjust spending to account for a payment to Uncle Sam. Using our purchase intelligence gleaned from partnerships with 1500+ financial institutions, we looked at how consumer tax habits are changing and the opportunities these trends create for brands. 

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Does Your Gym Choice Really Matter?

Treadmill running or CrossFit? Barre classes or spinning? Low carb or juice cleanse? There are countless ways to get fit, but which are consumers more likely to stick with? Using our data and the power of purchase intelligence, we looked at how consumers are working out and how their spending habits differ by gym choice. 

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The Cardlytics Back to School Report: A look into which categories and retail trends scored an ‘A’ with customers

The Back to School shopping season is once again in full swing, and this is the year for retailers to really sharpen their pencils and take notes on the changing trends driving consumer spend. Thanks to our unique insight into in-store and online purchase data from 70% of U.S. households, we were able to analyze the 2014 Back to School season and found that the second largest shopping event of the year presents more opportunities–and challenges–for businesses than ever before.

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2015 Cardlytics Holiday Retail Report

As the holiday shopping season becomes increasingly competitive for retailers, brands need relevant data to plan effective marketing campaigns. Our unique insight draws data from millions of U.S. bank accounts to deliver accurate information that both e-commerce retailers and brick-and-mortar stores can use to keep an eye on trends that shape the biggest shopping event of the year.

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Clicks Don’t Matter: The Need For A Better Measure of Digital Media Effectiveness

Retailers’ marketing organizations function within silos for good reason: measurement. Digital marketing teams are held to the KPI of online sales because there is no better alternative measure of impact. In fact, for most companies, an organizational title of “digital” is synonymous with e-commerce—supporting the assumption that all things “digital” exist in isolation. It is a management truth that organization reflects assumption, and that we deliver what we are organized to deliver. To most effectively target in-store sales, this assumption needs to change.

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Understanding True Loyalty: Gaining Insight into Customer Loyalty Based on Whole-Wallet Spend

Marketing to customers – based on true loyalty – requires more: more sophisticated measurement, better spend data and the understanding that a frequent customer is not the same as a loyal customer. This new white paper identifies the value of Whole-Wallet analytics and how to use it to better understand loyal and frequent customers.

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For Financial Institutions

Who Cashes in on Cardlytics’ Bank Loyalty Programs?

There’s no question, technology is reshaping the banking experience. But whose experience is it changing and to what benefit? To answer this question, Cardlytics analyzed the spending behavior of today’s tech-savvy bank customer across over 1,500 financial institution partners and found that bank rewards programs do much more than just appeal to savers. They attract young professionals in their 20s and 30s, transitioning through new life stages, and transform these valued customers into engagement superstars.

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Benefits of Card-Linked Marketing For Financial Institutions—Increased Card Usage and Decreased Customer Attrition

This white paper examines the impact of interchange fee limits on customer engagement programs, and quantifies how the Cardlytics Card-Linked Marketing program in place at Bank of America, PNC Bank, Regions Bank—and hundreds of others—has stayed attrition and increased debit and credit card use and spending.

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CEB TowerGroup: Card Loyalty Systems—Technology Analysis Abstract

Cardlytics received a Best-in-Class distinction in a CEB TowerGroup report evaluating card loyalty technology vendors. The CEB TowerGroup analyst cited Cardlytics’ flexible interface, abundant security and control options, and robust operational metrics as key reasons for naming the provider a Best-in-Class offering.

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