In 2008, Scott Grimes and Lynne Laube were bankers who understood the power of purchase data – if only it could be harnessed. With deep insight into the complex regulations that financial institutions face, they designed a bank- and privacy-friendly solution that would also serve as the foundation for marketing technology and analytics. In doing so, they linked two major industries: banking and marketing. And Cardlytics was born.
Today, Cardlytics operates with a clear goal in mind: to make marketing more relevant and measurable with Purchase IntelligenceTM.
The Power of Purchase Intelligence
We partner with financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns.
From the beginning, we have believed in the power of Purchase Intelligence to drive value to three important audiences:
Our solutions offer actionable insights and allow marketers to identify, reach, and influence likely buyers at scale. We also help marketers close the last mile and precisely measure the true online and in-store impact of marketing campaigns.
Financial Institutions bring their online and mobile banking customers a targeted rewards program to help them save on the things they like to buy. As a result, FIs are able to increase engagement, loyalty, and revenue from their customer base.
Consumers receive relevant advertising through their bank rewards programs and earn cash back on the things they like to buy. Consumers enjoy a rich experience, and all personally identifiable information stays behind secure firewalls.
Awards & Recognition
We’ve created a place where people want to be.
Cardlytics is focused on building a revolutionary company, and investing in each of our employees is a big part of what makes us exceptional.
Cardlytics operates with a clear goal in mind: to make marketing more relevant and measurable with Purchase Intelligence.
At Cardlytics, we are analysts, developers, and data scientists. We are marketers, account managers, and consultants to our clients.
We are all focused on making sense of the data we see to make it informative and actionable.