Author Archives for Dani Cushion

Fall Lays the Foundation for More Holiday Sales

July 25, 2019 Posted by - Chief Marketing Officer

Once school is in session, it may be tempting to save the next big marketing push until the winter holidays. However, now is the time to acquire customers who will really move the needle during the busiest shopping season of the year. This brings us to our last (but not least) back-to-school trend #5: Fall Lays the Foundation for More Holiday Sales After the back-to-school season ends, it is critical to keep the momentum going during the fall to stay...

Omni-Shoppers Drive Incremental Value During Back-to-School

July 23, 2019 Posted by - Chief Marketing Officer

Last week, we explored customers’ penchant for convenience when it comes to the types of stores they shop during back-to-school. This also comes into play for trend #4: Omni-Shoppers Drive Incremental Value During Back-to-School At Cardlytics, we think about omnichannel as both a customer mindset and the channels through which they buy. Driven by convenience, omni-shoppers flow easily between in-store and online channels—making purchases based on what works best within their day-to-day. Omni customers underscore the value of enabling a...

Convenience Reigns Supreme During Back-to-School

July 19, 2019 Posted by - Chief Marketing Officer

Earlier this week, we looked at the channels customers are shopping to check off their back-to-school lists and when they’re making these purchases. But which retail categories are bringing in the most shoppers? Convenience Reigns Supreme During Back-to-School Retailers that carry multiple items on shoppers’ lists are winning the battle for back-to-school. Last year, multiline retailers like Amazon, Walmart, and Target accounted for nearly 75% of all back-to-school spend, and their share is growing. Multiline was also the only category...

When Does Back-to-School Shopping Happen?

July 16, 2019 Posted by - Chief Marketing Officer

We’re in the final hours of Prime Day—the perfect backdrop as we take a closer look at trend #2 in our series of key back-to-school spend trends: Early Sales Give Online-Only Retailers an Edge on Back-to-School Since the inaugural Prime Day in 2015, Amazon has continued to set the pace for when back-to-school shopping kicks off. Last year, online retailers’ sales peaked the week of Amazon Prime Day for the fourth year in a row. Brick & Mortars and their...

Where are Back-to-School Shoppers Spending?

July 15, 2019 Posted by - Chief Marketing Officer

Happy Prime Day, A.K.A. the unofficial kickoff to the back-to-school season. To help advertisers make the most of the second-largest shopping season of the year, we’ve analyzed $2.4 trillion in purchase data through our banking partners to identify five key spend trends. Here’s a closer look at trend #1: Back-To-School Spend Grows Online, but the Majority Still Occurs In-Store From 2017-2018, total back-to-school spend grew 2.5% compared to the previous year, as more customers went online versus in-store to check...

Back-to-School Season Has Arrived

July 12, 2019 Posted by - Chief Marketing Officer

School may be out for the summer, but with Amazon Prime Day just hours away, the 2019 back-to-school shopping season is officially here. Back-to-school is the second-largest shopping event of the year following the December holidays. Excluding the weeks leading up to Christmas, it accounts for nearly 20% of annual spend. By analyzing $2.4 trillion in purchase data across our banking partners, Cardlytics has identified five key trends for advertisers to consider this season: Back-To-School Spend Grows Online, but the...

Cardlytics at Cannes Lions 2019: À Bientôt!

May 20, 2019 Posted by - Chief Marketing Officer

Cannes Lions International Festival of Creativity is just around the corner. I will be there alongside our co-founders, Scott Grimes and Lynne Laube, as well as Jared Luskin, our new SVP of Growth Verticals. If you’re heading to Cannes, we’d love to connect with you. Email us at events@cardlytics.com if you’d like to schedule time to meet up. Here’s where you can find us: MediaLink Beach We’ll be hosting meetings Monday through Thursday (June 17th – 20th) on the terrace...

Three Lessons for Retailers from the Holiday Shopping Season

January 25, 2019 Posted by - Chief Marketing Officer

The 2018 holiday season is a wrap, and there are many lessons for retailers to apply to their 2019 plans. With overall holiday sales up 1.6% year-over-year from 2017 to 2018, here are some of the biggest takeaways for retailers looking to keep the momentum going well into the New Year. 1. Focus on convenience U.S. online holiday shopping had a record-breaking season, and many traditional Brick & Mortars benefited from this trend by driving sales online. While in-store spend...

Marketing: Where Art Meets Science

November 27, 2018 Posted by - Chief Marketing Officer

As a marketer, some of the things I love most about my job include learning something new every day, telling stories, and working at the intersection of art and science to help our partners win. So it was a great pleasure to discuss these very topics with Renegade, LLC’s Founder and CEO Drew Neisser during my recent trip to New York. Our conversation covered a lot of ground, so I wanted to share my two biggest takeaways: 1. Creativity and...

Four Must-Know Spend Trends for the Holidays

November 1, 2018 Posted by - Chief Marketing Officer

Pumpkin spice is wafting through the air, and you know what that means: The holidays are officially upon us. As more customers take their holiday shopping online and skip the Black Friday lines, it’s critical for marketers to keep a pulse on where, when, and how shoppers will tackle their gift lists this year. By analyzing $1.5 trillion in purchase data from our 2,000 bank partners, Cardlytics is able to identify key trends in holiday spend behavior. While we put...