Author Archives for Dani Cushion

Marketing: Where Art Meets Science

November 27, 2018 Posted by - CMO

As a marketer, some of the things I love most about my job include learning something new every day, telling stories, and working at the intersection of art and science to help our partners win. So it was a great pleasure to discuss these very topics with Renegade, LLC’s Founder and CEO Drew Neisser during my recent trip to New York. Our conversation covered a lot of ground, so I wanted to share my two biggest takeaways: 1. Creativity and...

Four Must-Know Spend Trends for the Holidays

November 1, 2018 Posted by - CMO

Pumpkin spice is wafting through the air, and you know what that means: The holidays are officially upon us. As more customers take their holiday shopping online and skip the Black Friday lines, it’s critical for marketers to keep a pulse on where, when, and how shoppers will tackle their gift lists this year. By analyzing $1.5 trillion in purchase data from our 2,000 bank partners, Cardlytics is able to identify key trends in holiday spend behavior. While we put...

Re-envisioning Back-to-School Marketing – Reaching Digital Eyeballs, Driving In-Store Sales

June 28, 2018 Posted by - CMO

The back-to-school (B2S) season is one of the most critical periods for retailers to reach sales goals. And, with major shopping events like Amazon Prime Day and the continued growth of online channels, the way consumers are buying for B2S is changing. However, even with the growth of digital channels, we see that in-store still wins the most share for B2S, over 73%. What does this mean? Retailers that want to capture the most share need to have a lock-step...

Capture Spring Shoppers for More Back-to-School Spend

April 20, 2018 Posted by - CMO

With flowers blooming, birds chirping, and the northeast finally digging their way out of the snow, spring is widely considered a time for new life. And, that feeling often translates into new shopping behaviors. From trying different grocery stores, to buying new clothes and changing up house décor, spring is a great time for marketers to reach new shoppers as they change their habits. Capturing spring shoppers gives marketers an opportunity to acquire new consumers before the back-to-school season, the...

Go, Fight, Win…Shoppers!

February 4, 2018 Posted by - CMO

The Super Bowl is an exciting time for all football fans, and/or people who just love a good party. But, it’s also a great time for marketers, as the cities of the competing teams often see a spur in economic activity before, during, AND post-Super Bowl. We analyzed nine total weeks in 2017 – four weeks prior to the Super Bowl, Super Bowl week, and four weeks post Super Bowl, and found:  People in the competing cities generally wait till...

The Four Distinct Holiday Shopper Segments – And How to Reach Them

September 26, 2017 Posted by - CMO

At one point in time, consumers relegated most of their holiday shopping to Black Friday. Every year, holiday shoppers would line up in droves for those coveted Black Friday deals. But, in Cardlytics’ holiday purchase analytics, we see that Black Friday is losing relevance. In 2016, there were 15% fewer Black Friday shoppers than the previous year. But, retailers need not fret. From our purchase intelligence, we see that there are four distinct shopper timing segments that contribute to overall...

Holiday Spend Report – The 3 Trends that are Driving Holiday Purchases

September 26, 2017 Posted by - CMO

The holiday season is the biggest consumer spending event of the year, making it a critical time for retailers to boost their annual bottom line. While Black Friday used to be the primary marketing event for capturing holiday spend, when and where consumers spend for the holidays is changing. To ensure their cash registers stay ringing all season long, retailers need to align their marketing efforts with evolving buying behaviors. The good news is that holiday spend is on the...

New Purchase Insights: The On-Demand Fitness Industry

April 10, 2017 Posted by - CMO

We are now in full swing of the New Year and heading into the summer, which means we are at the point of the year where people have actually gotten into a rhythm of committing to their resolutions — or they have completely dropped them. One of the main resolutions that people commit to is fitness. Through our purchase insights, we found a new fitness trend gaining steam – on-demand and online fitness. Payments to on-demand fitness services jumped to...

Marketers: There’s Still Time to Capture Holiday Spend

December 21, 2016 Posted by - CMO

Are you still interested in capturing holiday spend? You’re not too late. In our holiday purchase analytics, we identified four shopping timing segments, including Last-Minute Shopper, consumers who buy gifts Dec. 10 – Dec. 30. And, their contribution to overall holiday spend can help you boost your share in the remaining holiday season. Last-Minute Shoppers account for 31 percent of holiday shoppers and contribute nearly 30 percent of all holiday spend. And, this category is growing year-over-year, currently ranking as...

This Season’s Stocking Stuffer? Year-Long Campaign Precision

December 19, 2016 Posted by - CMO

St. Nick doesn’t leave holiday gift-giving to chance — he gets gift ideas straight from consumers’ wish lists, before placing their bow-bedecked presents under the tree himself. Had marketers access to Santa’s hallowed list (and sleigh), they too could achieve this same kind of miraculous campaign precision. Well, marketers, this list is real, and it takes the form of detailed purchase intelligence for highly segmented groups of millions of consumers. And, actually, it gives you a leg up on St....