Author Archives for Germaine Montagne

‘Tis the Season for Convenience

December 13, 2019 Posted by - Vice President, Marketing

With Black Friday weekend over, customers are hustling to wrap up their shopping. Retailers who emphasize convenience and make finding the perfect gift easy will be well-positioned for a merry season. This brings us to the next trend in our Holiday 2019 series: Multiline retailers dominate both online and in-store Last year, Multiline retailers like Target, Walmart, and Amazon not only accounted for 60% of all online spend, but they also made up 45% of all spend at physical stores....

Omni Customers: Small but Mighty

November 13, 2019 Posted by - Vice President, Marketing

Today’s consumers value convenience and flip easily between online and in-store shopping. This omnichannel behavior presents a valuable opportunity for retailers—and brings us to our fourth holiday spend trend:   Holiday shoppers spend more at retailers when they shop both online and in-store                   At Cardlytics, we’ve found that the industry buzz around omni is more than just hype. Omni customers who shop both in-store and online at the same retailer spend twice as much during the holidays as those customers...