Author Archives for James Tietz

Orange is the New Black Friday

October 28, 2019 Posted by - Chief Revenue Officer

As stores begin offering their holiday deals earlier and earlier, the days when Black Friday officially launched the holiday shopping season are long gone. So when exactly will customers start tackling their holiday gift lists? In a word, now.   This week—the week of Halloween—has replaced Black Friday as the event that kicks off the holiday shopping season. The time period between Halloween and Black Friday is key for capturing holiday shoppers Marketers’ early holiday campaigns are paying off, as...

It’s Not Too Late To Acquire New Customers This Holiday Season

December 5, 2018 Posted by - Chief Revenue Officer

Marketers: is customer acquisition on your holiday wish list this year? Good news, there is a big opportunity to influence new customers as they rush to wrap up their holiday shopping these next few weeks. As shoppers branch out of their typical routines to find gifts for their loved ones, they are more likely to try a new retailer or category for the first time. While many marketers place emphasis on acquiring new customers, Cardlytics’ holiday purchase insights show that...

Top 3 Changes Driving Marketing in 2018: Key Takeaways from 2018 AdExchanger Industry Preview

January 27, 2018 Posted by - Chief Revenue Officer

If this year’s Ad Exchanger Industry Preview is any indication, 2018 will be a watershed year for digital advertising. Throughout the conference, speakers highlighted the need to move away from business as usual and start applying innovations that were only theories in previous years. Here are the top three takeaways from the event: Personalized marketing performs better. Call it “personal marketing,” “experience marketing,” or “intelligent marketing,” in 2018 marketers will be re-focusing their attention on directly engaging individual customers through...