Author Archives for Matt Drewes

Who’s hungry for a win?

January 28, 2019 Posted by - SVP, Ad Partnerships, Restaurant

As the country gears up for this Sunday’s final showdown between the Patriots and the Rams, restaurants are kicking off a battle for football fans’ stomachs. To help restaurants score a win, Cardlytics analyzed restaurant and delivery spend during the week of last year’s Big Game. Here are some of the highlights: The Feast of Champions Fans’ favorite foods are as different as the teams on the field. While the Patriots fans in Boston overwhelmingly preferred pizza—spending 187 percent more...

How Restaurants Can Capitalize on Back-to-School Spend

July 31, 2018 Posted by - SVP, Ad Partnerships, Restaurant

The back-to-school (B2S) season is widely known as one of the most critical periods for retailers looking to increase their annual bottom line. Accounting for nearly 20% of spend that occurs outside the winter holidays, Cardlytics’ purchase insights show that overall spend for retailers grew faster during the B2S period than the rest of the year. However, retailers aren’t the only ones who can take advantage of the B2S shopping season. Back-to-school season is a key time for restaurants to...

As Seen in Nation’s Restaurant News: Independent vs. Chain Restaurants, The Battle for Share of Stomach

August 8, 2017 Posted by - SVP, Ad Partnerships, Restaurant

A battle for share of stomach among big chain restaurants has been going on since the dawn of restaurant dining. But, over recent years, the battle has shifted with chain restaurants needing to compete more heavily with independent restaurants vs. other big chains. We recently wrote an article for Nation’s Restaurant News, “Independent vs. Chain Restaurants: The Battle for Share of Stomach,” discussing how restaurant diners are shifting their dining out spend. We’re seeing that during key spend seasons, diners...

3 Key Strategies to Marketing Your Restaurant This Holiday Season

December 6, 2016 Posted by - SVP, Ad Partnerships, Restaurant

Marketing in the restaurant industry is much like prepping dinner. You can spend your time gathering all the needed ingredients, putting them all together and presenting them in the most appealing way, but if no one’s at the table to enjoy, it’s all just going to waste. And no one wants to throw away time and money on marketing efforts that don’t get the right eyes—or worse, none at all. That’s why it pays to be smart in this marketing...