Author Archives for Matt Drewes

How Restaurants Can Capitalize on Back-to-School Spend

July 31, 2018 Posted by - SVP, Ad Partnerships, Restaurant

The back-to-school (B2S) season is widely known as one of the most critical periods for retailers looking to increase their annual bottom line. Accounting for nearly 20% of spend that occurs outside the winter holidays, Cardlytics’ purchase insights show that overall spend for retailers grew faster during the B2S period than the rest of the year. However, retailers aren’t the only ones who can take advantage of the B2S shopping season. Back-to-school season is a key time for restaurants to...

As Seen in Nation’s Restaurant News: Independent vs. Chain Restaurants, The Battle for Share of Stomach

August 8, 2017 Posted by - SVP, Ad Partnerships, Restaurant

A battle for share of stomach among big chain restaurants has been going on since the dawn of restaurant dining. But, over recent years, the battle has shifted with chain restaurants needing to compete more heavily with independent restaurants vs. other big chains. We recently wrote an article for Nation’s Restaurant News, “Independent vs. Chain Restaurants: The Battle for Share of Stomach,” discussing how restaurant diners are shifting their dining out spend. We’re seeing that during key spend seasons, diners...

3 Key Strategies to Marketing Your Restaurant This Holiday Season

December 6, 2016 Posted by - SVP, Ad Partnerships, Restaurant

Marketing in the restaurant industry is much like prepping dinner. You can spend your time gathering all the needed ingredients, putting them all together and presenting them in the most appealing way, but if no one’s at the table to enjoy, it’s all just going to waste. And no one wants to throw away time and money on marketing efforts that don’t get the right eyes—or worse, none at all. That’s why it pays to be smart in this marketing...