Author Archives for Nate Bucholz

eCommerce & Brand Love Drive Holiday Growth

December 20, 2019 Posted by - Vice President, eCommerce Partnerships

Retail continues to evolve with the introduction of new disruptors and innovative sales experiences. In analyzing the top holiday spend trends, Cardlytics saw that customers are quickly embracing two major shopping trends that are driving growth across categories: eCommerce and direct-to-consumer brands. eCommerce retailers spread good cheer ​Retailers no longer require a physical presence to gain customer awareness. In the past year, eCommerce brands saw an increase of 12% in overall holiday spend. These companies were generally established as online-only,...