Author Archives for Randall Beard

Creating Your 2019 Marketing Plan? Consider the “Person of the Year”

November 8, 2018 Posted by - Group President - Advertisers

Each year, Time Magazine selects a “Person of the Year” to be profiled in its end-of-year issue. This person, group, idea, or object is one that has done the most to influence that year’s events. If last month’s Advertising Week in New York was any indication, the 2019 “Person of the Year” will be “The Consumer,” because consumer personalization and consumer experience dominated the conversation as the top areas to focus when building your 2019 marketing plan. Studies show that...

Fall Customers Bring More Winter Sales

August 3, 2018 Posted by - Group President - Advertisers

Back-to-school (B2S) shopping season is ending. Hopefully, you leveraged Cardlytics’ 2018 Back-to-School Spend Report to understand key B2S spend trends and boost sales this season. But, now, marketers concluding B2S may be wondering, “What’s next?” After the B2S season ends, it may be tempting to hold on another big marketing push until the winter holidays. However, it’s critical to keep the momentum going during the fall to stay top-of-mind leading into the heavy winter holiday shopping season. In fact, Cardlytics’...