Author Archives for Rachel Sonenshine

The Number One Driver of Holiday Spend

November 1, 2019 Posted by - Senior Vice President, National Advertising Partnerships

Good timing for marketers: Cardlytics’ data reveals last year’s holiday sales were up 2% year-over-year. Even more great news, the forecast is showing continued growth for 2019. So how can retailers make sure they’re maximizing their sales potential? To help answer this question, we analyzed over $2.8T in purchase data across our banking partners and identified the biggest holiday spend trends. Here’s a deeper dive into the second trend marketers need to know now that the busiest retail season is...