Author Archives for Rachel Sonenshine

Marketers: Now is your Moment to Maximize Post-Holiday Momentum

January 31, 2020 Posted by - Senior Vice President, National Advertising Partnerships

Many marketers invest significant time and money to attract new customers for the winter holidays. But after all that work, what happens to those customers in the new year? By analyzing purchase data from our bank partners, Cardlytics found that now is a critical time to reconnect with customers to build loyalty for the new year. Most newly acquired holiday customers lapse in Q1 but shop the competition Across top retailers, over 77% of customers acquired during the holidays didn’t...

The Number One Driver of Holiday Spend

November 1, 2019 Posted by - Senior Vice President, National Advertising Partnerships

Good timing for marketers: Cardlytics’ data reveals last year’s holiday sales were up 2% year-over-year. Even more great news, the forecast is showing continued growth for 2019. So how can retailers make sure they’re maximizing their sales potential? To help answer this question, we analyzed over $2.8T in purchase data across our banking partners and identified the biggest holiday spend trends. Here’s a deeper dive into the second trend marketers need to know now that the busiest retail season is...