Omni Customers: Small but Mighty

November 13, 2019 Posted by - Vice President, Marketing

Today’s consumers value convenience and flip easily between online and in-store shopping. This omnichannel behavior presents a valuable opportunity for retailers—and brings us to our fourth holiday spend trend:   Holiday shoppers spend more at retailers when they shop both online and in-store                   At Cardlytics, we’ve found that the industry buzz around omni is more than just hype. Omni customers who shop both in-store and online at the same retailer spend twice as much during the holidays as those customers...

Brick & Mortar Sleighs

November 6, 2019 Posted by - Vice President, Advertiser Partnerships

Let’s face it: while much has been said this year about the Retailpocalypse – or the numerous stores and malls shuttering around the country—in-store is still bringing in substantial sales. This brings us to Cardlytics’ third holiday spend trend for marketers: Online channels continue to grow share, but in-store sales still dominate holiday spend ​Purely eCommerce retailers like Amazon may make up the fastest growing channel, but they’re far from being the largest channel in terms of share. Last year,...

The Number One Driver of Holiday Spend

November 1, 2019 Posted by - Senior Vice President, National Advertising Partnerships

Good timing for marketers: Cardlytics’ data reveals last year’s holiday sales were up 2% year-over-year. Even more great news, the forecast is showing continued growth for 2019. So how can retailers make sure they’re maximizing their sales potential? To help answer this question, we analyzed over $2.8T in purchase data across our banking partners and identified the biggest holiday spend trends. Here’s a deeper dive into the second trend marketers need to know now that the busiest retail season is...

Orange is the New Black Friday

October 28, 2019 Posted by - Chief Revenue Officer

As stores begin offering their holiday deals earlier and earlier, the days when Black Friday officially launched the holiday shopping season are long gone. So when exactly will customers start tackling their holiday gift lists? In a word, now.   This week—the week of Halloween—has replaced Black Friday as the event that kicks off the holiday shopping season. The time period between Halloween and Black Friday is key for capturing holiday shoppers Marketers’ early holiday campaigns are paying off, as...

Are You Ready for the Holidays?

October 25, 2019 Posted by - Chief Marketing Officer

Halloween may come first, but the winter holidays are already gaining attention – and aisle space. With nearly 40% of holiday spend occurring in the four weeks before Black Friday, early bird shoppers are gearing up to tackle their holiday shopping lists—even picking up candy canes alongside their candy corn.    By analyzing $2.8 trillion in actual purchase data across our banking partners, Cardlytics has identified key trends in holiday spend behavior for marketers to leverage during the busiest retail...

Join us at Advertising Week 2019

September 20, 2019 Posted by - Senior Vice President, Growth Verticals

Each year, Advertising Week New York brings together marketing leaders from across the globe to celebrate innovation, dive into the industry’s most critical topics, and inspire attendees with actionable insights to take back to the office. With next week’s lineup of iconic brands and notable speakers, we’re looking forward to contributing to the conversation as we moderate and participate in several panels. We hope you’ll join us as we share consumer purchase insights and discuss ways to solve marketers’ major...

Fall Lays the Foundation for More Holiday Sales

July 25, 2019 Posted by - Chief Marketing Officer

Once school is in session, it may be tempting to save the next big marketing push until the winter holidays. However, now is the time to acquire customers who will really move the needle during the busiest shopping season of the year. This brings us to our last (but not least) back-to-school trend #5: Fall Lays the Foundation for More Holiday Sales After the back-to-school season ends, it is critical to keep the momentum going during the fall to stay...

Omni-Shoppers Drive Incremental Value During Back-to-School

July 23, 2019 Posted by - Chief Marketing Officer

Last week, we explored customers’ penchant for convenience when it comes to the types of stores they shop during back-to-school. This also comes into play for trend #4: Omni-Shoppers Drive Incremental Value During Back-to-School At Cardlytics, we think about omnichannel as both a customer mindset and the channels through which they buy. Driven by convenience, omni-shoppers flow easily between in-store and online channels—making purchases based on what works best within their day-to-day. Omni customers underscore the value of enabling a...

Convenience Reigns Supreme During Back-to-School

July 19, 2019 Posted by - Chief Marketing Officer

Earlier this week, we looked at the channels customers are shopping to check off their back-to-school lists and when they’re making these purchases. But which retail categories are bringing in the most shoppers? Convenience Reigns Supreme During Back-to-School Retailers that carry multiple items on shoppers’ lists are winning the battle for back-to-school. Last year, multiline retailers like Amazon, Walmart, and Target accounted for nearly 75% of all back-to-school spend, and their share is growing. Multiline was also the only category...

When Does Back-to-School Shopping Happen?

July 16, 2019 Posted by - Chief Marketing Officer

We’re in the final hours of Prime Day—the perfect backdrop as we take a closer look at trend #2 in our series of key back-to-school spend trends: Early Sales Give Online-Only Retailers an Edge on Back-to-School Since the inaugural Prime Day in 2015, Amazon has continued to set the pace for when back-to-school shopping kicks off. Last year, online retailers’ sales peaked the week of Amazon Prime Day for the fourth year in a row. Brick & Mortars and their...