Open Banking in the UK: Finding the Tipping Point

January 14, 2019 Posted by - Head of UK Strategy and Innovation

This week marks a year since Open Banking was introduced in the UK. Designed to create greater competition in financial services by making customer data more portable and accessible, many had high hopes. The UK’s Open Banking initiative provided two elements that were missing from the initial PSD2 legislation, the EU’s own similar payments directive: a technical specification and a supporting regulatory framework. This made the UK the most advanced market for Open Banking in the world. As a result,...

Customer attrition in the UK: Casual dining and its post-holiday blues

January 2, 2019 Posted by - VP, Sales

We’re in the midst of one of the dining sector’s most important times of year; but far from the festive period being the “most wonderful,” for many brands it can be a time of unease. After allocating large amounts of their budgets towards holiday season marketing strategies, brands are eager to see results. But even if gains are made over Christmas, historically it’s tricky to hold onto new customers into the new year, even with January’s sales and promotions. Customer...

It’s Not Too Late To Acquire New Customers This Holiday Season

December 5, 2018 Posted by - Chief Revenue Officer

Marketers: is customer acquisition on your holiday wish list this year? Good news, there is a big opportunity to influence new customers as they rush to wrap up their holiday shopping these next few weeks. As shoppers branch out of their typical routines to find gifts for their loved ones, they are more likely to try a new retailer or category for the first time. While many marketers place emphasis on acquiring new customers, Cardlytics’ holiday purchase insights show that...

Marketing: Where Art Meets Science

November 27, 2018 Posted by - CMO

As a marketer, some of the things I love most about my job include learning something new every day, telling stories, and working at the intersection of art and science to help our partners win. So it was a great pleasure to discuss these very topics with Renegade, LLC’s Founder and CEO Drew Neisser during my recent trip to New York. Our conversation covered a lot of ground, so I wanted to share my two biggest takeaways: 1. Creativity and...

Creating Your 2019 Marketing Plan? Consider the “Person of the Year”

November 8, 2018 Posted by - Group President - Advertisers

Each year, Time Magazine selects a “Person of the Year” to be profiled in its end-of-year issue. This person, group, idea, or object is one that has done the most to influence that year’s events. If last month’s Advertising Week in New York was any indication, the 2019 “Person of the Year” will be “The Consumer,” because consumer personalization and consumer experience dominated the conversation as the top areas to focus when building your 2019 marketing plan. Studies show that...

Four Must-Know Spend Trends for the Holidays

November 1, 2018 Posted by - CMO

Pumpkin spice is wafting through the air, and you know what that means: The holidays are officially upon us. As more customers take their holiday shopping online and skip the Black Friday lines, it’s critical for marketers to keep a pulse on where, when, and how shoppers will tackle their gift lists this year. By analyzing $1.5 trillion in purchase data from our 2,000 bank partners, Cardlytics is able to identify key trends in holiday spend behavior. While we put...

Live from New York…it’s CARDLYTICS!!

October 11, 2018 Posted by - VP, Communications

Last week, Cardlytics hit the main stage at Advertising Week in New York with some of the top retail and marketing brands in the U.S. Rachel Sonenshine (VP, Ad Partnerships, Retail East), Randall Beard (Group President, Advertisers) and Dani Cushion (Chief Marketing Officer) each had the opportunity to participate in a panel, sharing Cardlytics’ unique view into how marketers across a variety of verticals are using data-driven marketing to drive incremental sales. More specifically, on Monday morning Rachel Sonenshine spoke...

Fall Customers Bring More Winter Sales

August 3, 2018 Posted by - Group President - Advertisers

Back-to-school (B2S) shopping season is ending. Hopefully, you leveraged Cardlytics’ 2018 Back-to-School Spend Report to understand key B2S spend trends and boost sales this season. But, now, marketers concluding B2S may be wondering, “What’s next?” After the B2S season ends, it may be tempting to hold on another big marketing push until the winter holidays. However, it’s critical to keep the momentum going during the fall to stay top-of-mind leading into the heavy winter holiday shopping season. In fact, Cardlytics’...

Big sporting events: an open goal for retailers

August 1, 2018 Posted by - Head of UK Analytics

Although football may not have “come home” for England, this summer’s headline sporting event, the World Cup in Russia created unprecedented levels of national excitement in the UK in a way that only football seems able to do. This sense of anticipation was not just contained to people’s living rooms, as the British High Street quickly became one of the big beneficiaries of the World Cup effect, with pubs and bars emerging as clear winners. According to Cardlytics UK purchase...

How Restaurants Can Capitalize on Back-to-School Spend

July 31, 2018 Posted by - SVP, Ad Partnerships, Restaurant

The back-to-school (B2S) season is widely known as one of the most critical periods for retailers looking to increase their annual bottom line. Accounting for nearly 20% of spend that occurs outside the winter holidays, Cardlytics’ purchase insights show that overall spend for retailers grew faster during the B2S period than the rest of the year. However, retailers aren’t the only ones who can take advantage of the B2S shopping season. Back-to-school season is a key time for restaurants to...