Open banking: The customer experience headache

March 15, 2019 Posted by - Head of UK Strategy and Innovation

Nearly 14 months on from the launch of the UK’s version of open banking, we continue to move slowly towards its goal of creating greater competition in financial services by making customer data more portable and accessible. It’s less of a sprint, more a marathon. But important progress is being made. Recently, M&S Bank introduced a new service that uses open banking to speed up mortgage applications. Customers can now use a secure open banking platform to share their financial...

Getting to Know Cardlytics India: Q&A with Manohar Reddy Dendi

February 21, 2019 Posted by - VP, Communications

After wrapping up a successful opening ceremony on February 18th, Cardlytics is proud to announce our official entry into Asia. Our newest office is located in India’s Sunrise State of Andhra Pradesh in the city of Visakhapatnam (Vizag)—a growing hotspot for Fintech innovation—and will help Cardlytics advance our research and development capabilities. Leading the day-to-day onsite management is our new Director of Engineering, Manohar Reddy Dendi. Manohar has more than 18 years’ experience in enterprise IT and software development. Prior...

Who’s hungry for a win?

January 28, 2019 Posted by - SVP, Ad Partnerships, Restaurant

As the country gears up for this Sunday’s final showdown between the Patriots and the Rams, restaurants are kicking off a battle for football fans’ stomachs. To help restaurants score a win, Cardlytics analyzed restaurant and delivery spend during the week of last year’s Big Game. Here are some of the highlights: The Feast of Champions Fans’ favorite foods are as different as the teams on the field. While the Patriots fans in Boston overwhelmingly preferred pizza—spending 187 percent more...

Three Lessons for Retailers from the Holiday Shopping Season

January 25, 2019 Posted by - CMO

The 2018 holiday season is a wrap, and there are many lessons for retailers to apply to their 2019 plans. With overall holiday sales up 1.6% year-over-year from 2017 to 2018, here are some of the biggest takeaways for retailers looking to keep the momentum going well into the New Year. 1. Focus on convenience U.S. online holiday shopping had a record-breaking season, and many traditional Brick & Mortars benefited from this trend by driving sales online. While in-store spend...

Open Banking in the UK: Finding the Tipping Point

January 14, 2019 Posted by - Head of UK Strategy and Innovation

This week marks a year since Open Banking was introduced in the UK. Designed to create greater competition in financial services by making customer data more portable and accessible, many had high hopes. The UK’s Open Banking initiative provided two elements that were missing from the initial PSD2 legislation, the EU’s own similar payments directive: a technical specification and a supporting regulatory framework. This made the UK the most advanced market for Open Banking in the world. As a result,...

Customer attrition in the UK: Casual dining and its post-holiday blues

January 2, 2019 Posted by - VP, Sales

We’re in the midst of one of the dining sector’s most important times of year; but far from the festive period being the “most wonderful,” for many brands it can be a time of unease. After allocating large amounts of their budgets towards holiday season marketing strategies, brands are eager to see results. But even if gains are made over Christmas, historically it’s tricky to hold onto new customers into the new year, even with January’s sales and promotions. Customer...

It’s Not Too Late To Acquire New Customers This Holiday Season

December 5, 2018 Posted by - Chief Revenue Officer

Marketers: is customer acquisition on your holiday wish list this year? Good news, there is a big opportunity to influence new customers as they rush to wrap up their holiday shopping these next few weeks. As shoppers branch out of their typical routines to find gifts for their loved ones, they are more likely to try a new retailer or category for the first time. While many marketers place emphasis on acquiring new customers, Cardlytics’ holiday purchase insights show that...

Marketing: Where Art Meets Science

November 27, 2018 Posted by - CMO

As a marketer, some of the things I love most about my job include learning something new every day, telling stories, and working at the intersection of art and science to help our partners win. So it was a great pleasure to discuss these very topics with Renegade, LLC’s Founder and CEO Drew Neisser during my recent trip to New York. Our conversation covered a lot of ground, so I wanted to share my two biggest takeaways: 1. Creativity and...

Creating Your 2019 Marketing Plan? Consider the “Person of the Year”

November 8, 2018 Posted by - Group President - Advertisers

Each year, Time Magazine selects a “Person of the Year” to be profiled in its end-of-year issue. This person, group, idea, or object is one that has done the most to influence that year’s events. If last month’s Advertising Week in New York was any indication, the 2019 “Person of the Year” will be “The Consumer,” because consumer personalization and consumer experience dominated the conversation as the top areas to focus when building your 2019 marketing plan. Studies show that...

Four Must-Know Spend Trends for the Holidays

November 1, 2018 Posted by - CMO

Pumpkin spice is wafting through the air, and you know what that means: The holidays are officially upon us. As more customers take their holiday shopping online and skip the Black Friday lines, it’s critical for marketers to keep a pulse on where, when, and how shoppers will tackle their gift lists this year. By analyzing $1.5 trillion in purchase data from our 2,000 bank partners, Cardlytics is able to identify key trends in holiday spend behavior. While we put...