Fall Lays the Foundation for More Holiday Sales

July 25, 2019 Posted by - Chief Marketing Officer

Once school is in session, it may be tempting to save the next big marketing push until the winter holidays. However, now is the time to acquire customers who will really move the needle during the busiest shopping season of the year. This brings us to our last (but not least) back-to-school trend #5: Fall Lays the Foundation for More Holiday Sales After the back-to-school season ends, it is critical to keep the momentum going during the fall to stay...

Omni-Shoppers Drive Incremental Value During Back-to-School

July 23, 2019 Posted by - Chief Marketing Officer

Last week, we explored customers’ penchant for convenience when it comes to the types of stores they shop during back-to-school. This also comes into play for trend #4: Omni-Shoppers Drive Incremental Value During Back-to-School At Cardlytics, we think about omnichannel as both a customer mindset and the channels through which they buy. Driven by convenience, omni-shoppers flow easily between in-store and online channels—making purchases based on what works best within their day-to-day. Omni customers underscore the value of enabling a...

Convenience Reigns Supreme During Back-to-School

July 19, 2019 Posted by - Chief Marketing Officer

Earlier this week, we looked at the channels customers are shopping to check off their back-to-school lists and when they’re making these purchases. But which retail categories are bringing in the most shoppers? Convenience Reigns Supreme During Back-to-School Retailers that carry multiple items on shoppers’ lists are winning the battle for back-to-school. Last year, multiline retailers like Amazon, Walmart, and Target accounted for nearly 75% of all back-to-school spend, and their share is growing. Multiline was also the only category...

When Does Back-to-School Shopping Happen?

July 16, 2019 Posted by - Chief Marketing Officer

We’re in the final hours of Prime Day—the perfect backdrop as we take a closer look at trend #2 in our series of key back-to-school spend trends: Early Sales Give Online-Only Retailers an Edge on Back-to-School Since the inaugural Prime Day in 2015, Amazon has continued to set the pace for when back-to-school shopping kicks off. Last year, online retailers’ sales peaked the week of Amazon Prime Day for the fourth year in a row. Brick & Mortars and their...

Where are Back-to-School Shoppers Spending?

July 15, 2019 Posted by - Chief Marketing Officer

Happy Prime Day, A.K.A. the unofficial kickoff to the back-to-school season. To help advertisers make the most of the second-largest shopping season of the year, we’ve analyzed $2.4 trillion in purchase data through our banking partners to identify five key spend trends. Here’s a closer look at trend #1: Back-To-School Spend Grows Online, but the Majority Still Occurs In-Store From 2017-2018, total back-to-school spend grew 2.5% compared to the previous year, as more customers went online versus in-store to check...

Back-to-School Season Has Arrived

July 12, 2019 Posted by - Chief Marketing Officer

School may be out for the summer, but with Amazon Prime Day just hours away, the 2019 back-to-school shopping season is officially here. Back-to-school is the second-largest shopping event of the year following the December holidays. Excluding the weeks leading up to Christmas, it accounts for nearly 20% of annual spend. By analyzing $2.4 trillion in purchase data across our banking partners, Cardlytics has identified five key trends for advertisers to consider this season: Back-To-School Spend Grows Online, but the...

Cardlytics at Cannes Lions 2019: À Bientôt!

May 20, 2019 Posted by - Chief Marketing Officer

Cannes Lions International Festival of Creativity is just around the corner. I will be there alongside our co-founders, Scott Grimes and Lynne Laube, as well as Jared Luskin, our new SVP of Growth Verticals. If you’re heading to Cannes, we’d love to connect with you. Email us at events@cardlytics.com if you’d like to schedule time to meet up. Here’s where you can find us: MediaLink Beach We’ll be hosting meetings Monday through Thursday (June 17th – 20th) on the terrace...

Open banking and its venture beyond bank data

May 17, 2019 Posted by - Head of UK Strategy and Innovation

In the UK, Open Banking has so far focused on making customer bank data more portable and accessible. As we move towards the September PSD2 deadline, all payment accounts will be brought into scope.    Open banking has always had ambitions beyond bank and payment data. It’s a vision of consumers possessing greater control of all personal financial data, in turn driving greater competition across all financial services.  Therefore, in some respects, ‘open banking’ is a limiting moniker. ‘Open banking’ is...

UK Dining Spotlight: Convenience and choice are the recipe for success

April 15, 2019 Posted by - UK Head of Restaurant Partnerships

As concerns over Brexit mounted in 2018, consumer spending on the UK’s high streets was anything but ‘strong and stable’. And across the dining sector, down-sizing and deep discounting dominated the headlines. But while consumers spent cautiously on the UK’s high street, their appetite for apps, speed and convenience allowed the delivery economy to emerge as the overall success story last year. Delivery Dominates With overall spend up almost 20% from 2017, delivery services almost single-handedly drove growth in the...

Open banking: The customer experience headache

March 15, 2019 Posted by - Head of UK Strategy and Innovation

Nearly 14 months on from the launch of the UK’s version of open banking, we continue to move slowly towards its goal of creating greater competition in financial services by making customer data more portable and accessible. It’s less of a sprint, more a marathon. But important progress is being made. Recently, M&S Bank introduced a new service that uses open banking to speed up mortgage applications. Customers can now use a secure open banking platform to share their financial...