Which Fitness Spend Trends Build the Strongest New Year’s Resolutions?

February 6, 2020 Posted by - Senior Vice President, Growth Verticals

Each January, gyms benefit from a boost in sales as new members resolve to get in shape for the new year. But new disruptors are transforming how customers tackle their fitness resolutions, and more importantly, how long they stick with them. By analyzing purchase data from our bank partners, Cardlytics identified must-know fitness trends for marketers. Fitness spend is on the rise across categories Three key categories continue to drive overall fitness growth: traditional gyms (e.g. L.A. Fitness, YMCA) boutique...

Marketers: Now is your Moment to Maximize Post-Holiday Momentum

January 31, 2020 Posted by - Senior Vice President, National Advertising Partnerships

Many marketers invest significant time and money to attract new customers for the winter holidays. But after all that work, what happens to those customers in the new year? By analyzing purchase data from our bank partners, Cardlytics found that now is a critical time to reconnect with customers to build loyalty for the new year. Most newly acquired holiday customers lapse in Q1 but shop the competition Across top retailers, over 77% of customers acquired during the holidays didn’t...

Getting to Know Ross McNab, Cardlytics’ President of North America Advertising

January 9, 2020 Posted by - VP, Communications

Ross McNab joined Cardlytics on October 1 from MediaMath. I sat down with him to learn more about why he chose Cardlytics, what he’s been up to during his first few months, and what plans he has in store for 2020. Welcome to Cardlytics! Tell us a bit more about what brought you here. ROSS: Thanks! Happy to be here. When I made the decision to leave MediaMath, I outlined a list of criteria that I felt was important for...

eCommerce & Brand Love Drive Holiday Growth

December 20, 2019 Posted by - Vice President, eCommerce Partnerships

Retail continues to evolve with the introduction of new disruptors and innovative sales experiences. In analyzing the top holiday spend trends, Cardlytics saw that customers are quickly embracing two major shopping trends that are driving growth across categories: eCommerce and direct-to-consumer brands. eCommerce retailers spread good cheer ​Retailers no longer require a physical presence to gain customer awareness. In the past year, eCommerce brands saw an increase of 12% in overall holiday spend. These companies were generally established as online-only,...

Kick off the New Year with us at CES 2020

December 20, 2019 Posted by - Chief Marketing Officer

Each year, CES showcases the latest breakthroughs in technology and sets the stage for future innovation. Cardlytics looks forward to kicking off 2020 alongside our partners and friends at this iconic event. If you or your leadership plan to be in Las Vegas next month, please join us as we discuss how to solve critical challenges in today’s evolving marketing landscape. Here’s where you can find us: From Clicks to Bricks: Online Gets Physical While traditional retail continued to face...

‘Tis the Season for Convenience

December 13, 2019 Posted by - Vice President, Marketing

With Black Friday weekend over, customers are hustling to wrap up their shopping. Retailers who emphasize convenience and make finding the perfect gift easy will be well-positioned for a merry season. This brings us to the next trend in our Holiday 2019 series: Multiline retailers dominate both online and in-store Last year, Multiline retailers like Target, Walmart, and Amazon not only accounted for 60% of all online spend, but they also made up 45% of all spend at physical stores....

UK Entertainment Spotlight: Full ‘Stream’ Ahead for New On-Demand Players

December 2, 2019 Posted by - Commercial Director

It’s been a month of new releases in the entertainment market with four iconic global entertainment brands launching their own answers to the rise of streaming services in popular culture. Apple, Disney, and ‘Britbox’ – the joint venture between two British television channels, the BBC and ITV – have all launched to the public in a matter of weeks. It’s clear that traditional entertainment brands are all vying to claim their slice of the pie in the online streaming market....

The Three Things Yule Need to Know About Holiday Spend Seasonality

November 26, 2019 Posted by - VP, Communications

A few weeks ago, we looked at which shopping channels command the most holiday spend.  Equally important is knowing when this spend will occur. Here are three must-know trends about holiday seasonality —specifically, when each channel sees the most activity in spend. 1. Brick & Mortar’s online properties saw the biggest Black Friday / Cyber Monday boost Orange may be the new Black Friday, but this customary retail event was the most important seasonal sales driver for traditional retailers’ online...

Omni Customers: Small but Mighty

November 13, 2019 Posted by - Vice President, Marketing

Today’s consumers value convenience and flip easily between online and in-store shopping. This omnichannel behavior presents a valuable opportunity for retailers—and brings us to our fourth holiday spend trend:   Holiday shoppers spend more at retailers when they shop both online and in-store                   At Cardlytics, we’ve found that the industry buzz around omni is more than just hype. Omni customers who shop both in-store and online at the same retailer spend twice as much during the holidays as those customers...

Brick & Mortar Sleighs

November 6, 2019 Posted by - Vice President, Advertiser Partnerships

Let’s face it: while much has been said this year about the Retailpocalypse – or the numerous stores and malls shuttering around the country—in-store is still bringing in substantial sales. This brings us to Cardlytics’ third holiday spend trend for marketers: Online channels continue to grow share, but in-store sales still dominate holiday spend ​Purely eCommerce retailers like Amazon may make up the fastest growing channel, but they’re far from being the largest channel in terms of share. Last year,...