Incrementality is changing the game for marketers everywhere by enabling greater visibility into consumer behavior and campaign performance. But making the most of incrementality requires that marketers pay greater heed to loyalty metrics, writes Cardlytics’ North America president Ross McNab.
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Research & Insights
What can the £10 million drop in Black Friday Spending tell us about spend across the Golden Quarter this year?
Sitting at the halfway point of the Golden Quarter, Black Friday is a crucial bellwether on consumer spending, indicating how retailers are performing and what they can expect over the critical festive period. This year saw Brits spend nearly £10 million less than in 2021 as rising inflation and the cost-of-living crisis tightened consumers’ belts. […]
Insight: Casual Dining bucks category trend when it comes to in-restaurant dining
Small Bytes: Your serving of bite-sized analytics for your business With inflation at an all-time high, have consumers shifted their dining behaviors? Cardlytics has the purchase data to uncover the most relevant insights within the Restaurant category and beyond. Does Third Party Delivery’s continued growth indicate a more permanent post-pandemic prioritization of ease & convenience? […]
Insight: Traditional grocers are losing share of stomach in multiple directions
With inflation at an all-time high, have consumers shifted their food shopping behaviors? At CDLX, we have the purchase data to uncover the most relevant insights within grocery and beyond.