Incrementality is changing the game for marketers everywhere by enabling greater visibility into consumer behavior and campaign performance. But making the most of incrementality requires that marketers pay greater heed to loyalty metrics, writes Cardlytics’ North America president Ross McNab.
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Sitting at the halfway point of the Golden Quarter, Black Friday is a crucial bellwether on consumer spending, indicating how retailers are performing and what they can expect over the critical festive period. This year saw Brits spend nearly £10 million less than in 2021 as rising inflation and the cost-of-living crisis tightened consumers’ belts. […]
Small Bytes: Your serving of bite-sized analytics for your business With inflation at an all-time high, have consumers shifted their dining behaviors? Cardlytics has the purchase data to uncover the most relevant insights within the Restaurant category and beyond. Does Third Party Delivery’s continued growth indicate a more permanent post-pandemic prioritization of ease & convenience? […]
With inflation at an all-time high, have consumers shifted their food shopping behaviors? At CDLX, we have the purchase data to uncover the most relevant insights within grocery and beyond.
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