Credit Karma Money is launching cash back rewards for debit card owners, which will be enabled automatically on all Money accounts. The program will be powered by Cardlytics cash back platform, whose network of 10,000 local merchants and national chains will reward customers with real cash in their account every time they make a purchase. The amount of cashback will depend on the specific arrangement the merchant has with Cardlytics. Once the purchase is made, cash is returned to the customer’s Money account instantly.
Research & Insights
Webinar: Prove Incremental Marketing Impact to the Right Stakeholders
As marketers, we all face the same question – How do we know that sale wouldn’t have happened anyway? There is always a need to prove marketing efforts accomplished something that would not have happened organically. That is where we can lean on incrementality. In our latest webinar, Juliana Lupinacci, VP, Agency Partnerships, speaks with […]
Why customer loyalty is vital to relationship marketing
Loyal customers are your brand’s biggest sales opportunity–spending an average of 67% more than comparable transient consumers. A new era in consumerism is ushering in highly personalized service models and deep, lasting relationships with a loyal customer base. This shift towards relationship marketing emphasizes building a strong customer loyalty program to facilitate that relationship. Key […]
Webinar: How Marketers are Achieving Measurement Confidence in a Time of Performance Pressure
With the growing concern around inflation, recession, and the rising costs of digital ad prices, many marketers are challenged to stretch their budgets and shift marketing dollars to where they elicit the most value. Cardlytics joined forces with Nielson and Digiday to discuss how marketers can use campaign metrics experimentation to refine their strategies and […]