Fresh off a week at the 2022 Cannes Lions International Festival of Creativity, I, like many other attendees, have come home reinvigorated (and albeit jet-lagged) about how data will play a vital role in the future of advertising. Read more.
Research & Insights
As the Cost of Living Increases, Now is the Time for Brands to Invest in their Customers
Cardlytics UK’s latest State of Spend report analyses the impact of the cost of living on UK consumer spending and how people are shifting their behaviours as a result. With energy bills, petrol, and grocery spending seeing some of the biggest increases, the report finds that UK consumers expect to spend at least £2000 more on essentials this year.
Customer Loyalty is the Battleground for Back to School
As parents and students gear up for another school year, retailers are scrambling to get their slice of the pie. Traditional gift-giving holidays aside–back to school is the second-largest annual shopping event. The dust is still settling from the sucker punch that the COVID-19 pandemic hit the retail industry with. But there is hope on […]
Winning the Basket—Part 1: Taking on Google, Apple, Facebook, and Amazon (GAFA)
The core value of card-linked offers, which is merchants bringing value to bank cardholders through funded cash-back offers, remains to this day but what has changed is the vast digital marketplace in which we compete.