“Marketers are on a good path. They understand the growing importance of selecting partners who are committed to consumer privacy, brand safety and verified (not to mention incremental) return on investment. The events of this week only makes those smart decisions even more pressing. It’s incumbent on [adtech companies]…to provide trusted, scaled, viable alternatives to spending more in the walled gardens, giving marketers the confidence of knowing their ad spend is making real, positive, impact.” -Ross McNab, president of North America advertising at Cardlytics
