MBNA’s Smart Rewards scheme has been developed with Cardlytics, which has pioneered the use of “purchase intelligence,” using customer’s online and in-store purchases to target them with tailored advertising.
Research & Insights
State of Spend: Pandemic Year in Review
Lessons learned from consumer behavior In early March of 2020, Americans were largely enjoying life as usual. Restaurants and stores were full, movie theaters were open, children were in school, and Spring Break planning was in full swing. Few people could’ve predicted the dramatic shift that would bring the world to a stop nearly overnight. […]
Cardlytics embraces digital banking revolution with launch of Curve
There is a vital revolution going on in the digital world. A revolution to add value for customers. From a smoother experience when online shopping, to the way we use public transport through apps, over recent years we’ve seen significant steps forward in the fintech world, designed to make our lives easier, quicker, more efficient, […]
Cardlytics and MBNA launch ‘Smart Rewards’ for savvy shoppers as the UK high street reopens
In the UK, we are finally making tentative steps to unlocking our lives, the economy, and our spending. With the reopening of shops, pubs and restaurants many of us will be looking forward to getting our hair cut, having a proper pulled pint, or sitting down to a meal cooked in a kitchen away from […]