Black Friday 2015 Recap

December 11, 2015 Posted by - SVP, Decision Sciences

This just in: Black Friday continues its decline as a shopping holiday, even while online shopping surged. The big news for retailers this Black Friday season has been the dramatic shift to online shopping. Early news reported record website visits followed by the occasional website crash, while others even claimed that more Americans shopped online than at stores over the Black Friday weekend. For the 15 million consumers we evaluated, in-store sales still firmly made up the majority of spend...

The 2015 Holiday Report for Retailers is Here

December 1, 2015 Posted by - Chief Marketing Officer

To coincide with the biggest shopping season of the year, we’ve released a comprehensive 2015 Cardlytics Holiday Retail Report. While it comes packed with actionable data for retailers during the countdown to Christmas, the insight that really caught our eye is that holiday shopping procrastination is rising. According to purchase data from millions of U.S. consumers, 2014 holiday spend shifted to the final days before Christmas instead of the bigger, earlier traditional shopping events like Black Friday. In fact, during 2014, last-minute...

Recap: Cardlytics at Money20/20 2015

November 5, 2015 Posted by - President of US Operations

Cardlytics just returned from our fourth Money20/20 conference in Las Vegas, and the team is still energized from the many great interactions at the show. Money20/20 is the world’s largest conference for innovations in the payments and financial services space and one of Cardlytics’ most highly anticipated events each year. There were a number of big announcements made at the show, including the launch of Chase Pay, and our own partnership announcement with MasterCard. We were also proud to welcome...

The Cardlytics Back to School Report for 2015

August 5, 2015 Posted by - Chief Marketing Officer

As students across the country prepare to head back to class, we decided to hit the books early and learn about this season’s most notable Back to School (B2S) trends and insights. We’ve compiled our findings in The Cardlytics Back to School Report, which is available for download today. Although we’re midway through the B2S shopping period, our report contains actionable data and best practices that can help retailers fine tune their strategy to zero in on their most valuable...