Meal Kit Delivery Services vs. Grocery Chains – What’s for Dinner?

July 6, 2016 Posted by - Chief Marketing Officer

Remember back in the day when preservatives were just a part of the dinner experience? Back when food labels were barely paid attention to let alone read and understood. Long gone are those days of food label indifference. Today’s consumer is hyper concerned about the freshness of food, the ingredients, and sustainability, among other factors. But, the shift from processed foods has not changed our craving for convenience. Basically, we want our cake, and we want to eat it, too....

Bold & Authentic: Empowering Women to Lead

June 23, 2016 Posted by - Director of Communications

What would you change about your career path right now if someone told you not taking risks is one of the biggest risks you can take? How much would you elevate your personal and professional life if you went from being a risk avoider to a risk manager? What opportunities would you seize today if you chose to move past fear? These were just a few of the nuggets of wisdom I picked up during the Judson Women’s Leadership Conference,...

Mother’s Day vs. Father’s Day: Who Gets the Most Attention?

June 17, 2016 Posted by - Chief Marketing Officer

Father’s Day weekend is here, and if you’re like me, you might still need to run out and buy a gift or two. Fortunately for retailers, most sons and daughters are way ahead of me when it comes to shopping for dad. Cardlytics analyzed consumer purchase behavior in the weeks leading up to Father’s Day and Mother’s Day to see which retailers (and parents) get the most attention. Here’s what we found:   Mom wins spend… On average, Mother’s Day...

Loyalty through Two Lenses, Part II: How to increase bank customer loyalty

June 14, 2016 Posted by -

Last week, Dani discussed how looking at customer loyalty through a whole-wallet lens can help marketers capture more spend from heavy category shoppers. This week, we’re turning our focus to look at loyalty through a different lens—that of a financial institution. Customers expect great value from their banks. But in today’s regulatory environment, banks are challenged to create compelling and differentiated customer value while trying to overcome lower revenues, higher capital requirements, and increased costs that are the new normal...

Loyalty through Two Lenses, Part I: Are your loyal customers really loyal?

June 6, 2016 Posted by - Chief Marketing Officer

As marketers, we count on our loyal customers. The ones who keep coming back to our stores no matter what. The ones who express their devotion through their frequent and substantial purchases. The ones who remain steadfastly immune to competitors’ marketing efforts… or so we think. But do these customers stay loyal when they step outside of our stores or navigate to a new website? At Cardlytics, we’re in the unique position of seeing loyalty through two distinct lenses. As...

The Forrester Total Economic Impact™ of Cardlytics Purchase-Driven Marketing

May 24, 2016 Posted by -

Consumers today spend more time on the internet than all of the traditional channels – TV, radio, and print – combined.[i] With so many eyes glued to digital media, marketers are faced with the question of how to better optimize their marketing spend and how specifically to connect modern day consumers to traditional brick and mortar stores. Cardlytics recently commissioned Forrester Consulting to analyze the effects of incorporating purchase-driven marketing into a multichannel approach. To quantify the impact of purchase...

How Does Uncle Sam Impact How we Spend?

April 26, 2016 Posted by - Chief Marketing Officer

We just closed tax season, which creates a mix of opportunities and challenges for retailers. On one hand, many consumers will get a refund – creating a bump in their discretionary spending. But, for consumers who owe, they’ll likely adjust spending to account for their payment to Uncle Sam. Our Tax Season Insights Report looks at how consumer tax habits are changing and the opportunities these trends create for brands. Highlights from the report are below, and the full piece...

‘Tis the Season… for Prepaid Engagement

April 22, 2016 Posted by - President of US Operations

Tax season has come to a close and direct deposits are hitting consumers’ accounts. But what about the nearly 10 million US households that do not have their own bank accounts? For many consumers, prepaid debit cards offer the convenience of a reloadable card and mobile features without having to worry about credit checks or overdrawing a checking account. This makes prepaid cards especially appealing to the notoriously bank-shy, mobile-first younger millennial. Prepaid debit cards are especially popular during tax...

Marketing Even a CFO Can Love

April 5, 2016 Posted by -

One of our retail clients presents two slides at every board meeting: the first shows all of their marketing initiatives that aren’t measurable with ROI and the second shows all of the programs that are. He noted that his performance review is tied directly to the number of programs that he can move from the first slide to the second. Clearly, in an increasingly efficient and accountable economy, the old Wanamaker adage that ‘half the money I spend on advertising...

Clicks Don’t Matter

March 30, 2016 Posted by -

There is no correlation between a click and actual in-store or online spend.  That is not a typo, it is a truth that we continue to see across all categories with few exceptions.  Unfortunately, while as an industry we have become experts at driving efficient means to drive clicks, these clicks can’t be used to pay down overhead, invest in R&D or increase gross margin.  Clicks are not a currency.  Currency is a currency. As marketers, we crave more deterministic...