‘Tis the Season… for Prepaid Engagement

April 22, 2016 Posted by - President of US Operations

Tax season has come to a close and direct deposits are hitting consumers’ accounts. But what about the nearly 10 million US households that do not have their own bank accounts? For many consumers, prepaid debit cards offer the convenience of a reloadable card and mobile features without having to worry about credit checks or overdrawing a checking account. This makes prepaid cards especially appealing to the notoriously bank-shy, mobile-first younger millennial. Prepaid debit cards are especially popular during tax...

Marketing Even a CFO Can Love

April 5, 2016 Posted by -

One of our retail clients presents two slides at every board meeting: the first shows all of their marketing initiatives that aren’t measurable with ROI and the second shows all of the programs that are. He noted that his performance review is tied directly to the number of programs that he can move from the first slide to the second. Clearly, in an increasingly efficient and accountable economy, the old Wanamaker adage that ‘half the money I spend on advertising...

Clicks Don’t Matter

March 30, 2016 Posted by -

There is no correlation between a click and actual in-store or online spend.  That is not a typo, it is a truth that we continue to see across all categories with few exceptions.  Unfortunately, while as an industry we have become experts at driving efficient means to drive clicks, these clicks can’t be used to pay down overhead, invest in R&D or increase gross margin.  Clicks are not a currency.  Currency is a currency. As marketers, we crave more deterministic...

Our New Partnership with Year Up Atlanta

March 14, 2016 Posted by -

At Cardlytics, we’re constantly searching for new ways to attract great talent, and our intern program has proven to be an excellent source for recruiting highly-skilled employees year after year. Therefore, we’re excited to announce our recent partnership with Year Up Atlanta, a program that is dedicated to preparing students for success in professional careers in the areas of IT, operations and finance, sales and marketing, customer service and other custom solutions. The program, which targets 18-24 year olds without...

Celebrating One Year at Ponce City Market

February 19, 2016 Posted by -

Cardlytics is a place for innovators to “get sh*t done,” and we’re laser focused on creating a winning culture. As one of our engineers says, “Our main objective is to give a win-win-win proposition across the board. We’re going to make money, we’re going to save people money, and we’re going to make our business partners money as well.” We’ve had many offices in Atlanta, and up until a year ago, were spread across four offices. Lynne and Scott (our founders)...

Valentines Day, Who Wins the Spend?

February 12, 2016 Posted by - Chief Marketing Officer

Valentine’s Day is quickly approaching, which means people are scrambling to find the right gift for their sweethearts. At Cardlytics, we were curious about Valentine’s shopping habits. Do chocolates or flowers win out? Do people buy early or wait until the last minute? Which cities are the most (and least) romantic? We engaged our Data Science Team to analyze consumer spend in the weeks leading up to Valentine’s Day and found some interesting trends.   While spending habits change city-to-city,...

Hub Magazine Features Lynne Laube on Getting Sh*t Done

February 9, 2016 Posted by - Director of Communications

Four times each year, the Technology Association of Georgia selects a local visionary leader for the cover of the organization’s publication, Hub Magazine. Cardlytics’ COO and president, Lynne Laube, headlines this year’s FinTech issue with an article discussing how she and Cardlytics’ CEO, Scott Grimes, are changing the way advertisers market to the consumers who purchase their products. When Lynne and Scott founded Cardlytics in 2008, they set out to conquer a significant challenge: harnessing the power of purchase data...

Does Your Gym Choice Really Matter?

January 29, 2016 Posted by - Chief Marketing Officer

It’s January, which means many of us are resolving to get healthier this year. Treadmill running or CrossFit? Barre classes or spinning? Low carb or juice cleanse? There are countless ways to get fit, but which will prove to be most effective? We looked at our purchase data to see how consumers are sweating it out and changing food habits. Here’s what emerged: ‐ Crossfitters are nearly twice as likely as yogis to stick with it. ‐ Of new yoga...

Black Friday 2015 Recap

December 11, 2015 Posted by - SVP, Decision Sciences

This just in: Black Friday continues its decline as a shopping holiday, even while online shopping surged. The big news for retailers this Black Friday season has been the dramatic shift to online shopping. Early news reported record website visits followed by the occasional website crash, while others even claimed that more Americans shopped online than at stores over the Black Friday weekend. For the 15 million consumers we evaluated, in-store sales still firmly made up the majority of spend...

The 2015 Holiday Report for Retailers is Here

December 1, 2015 Posted by - Chief Marketing Officer

To coincide with the biggest shopping season of the year, we’ve released a comprehensive 2015 Cardlytics Holiday Retail Report. While it comes packed with actionable data for retailers during the countdown to Christmas, the insight that really caught our eye is that holiday shopping procrastination is rising. According to purchase data from millions of U.S. consumers, 2014 holiday spend shifted to the final days before Christmas instead of the bigger, earlier traditional shopping events like Black Friday. In fact, during 2014, last-minute...