Celebrating One Year at Ponce City Market

February 19, 2016 Posted by -

Cardlytics is a place for innovators to “get sh*t done,” and we’re laser focused on creating a winning culture. As one of our engineers says, “Our main objective is to give a win-win-win proposition across the board. We’re going to make money, we’re going to save people money, and we’re going to make our business partners money as well.” We’ve had many offices in Atlanta, and up until a year ago, were spread across four offices. Lynne and Scott (our founders)...

Valentines Day, Who Wins the Spend?

February 12, 2016 Posted by - Chief Marketing Officer

Valentine’s Day is quickly approaching, which means people are scrambling to find the right gift for their sweethearts. At Cardlytics, we were curious about Valentine’s shopping habits. Do chocolates or flowers win out? Do people buy early or wait until the last minute? Which cities are the most (and least) romantic? We engaged our Data Science Team to analyze consumer spend in the weeks leading up to Valentine’s Day and found some interesting trends.   While spending habits change city-to-city,...

Hub Magazine Features Lynne Laube on Getting Sh*t Done

February 9, 2016 Posted by - Director of Communications

Four times each year, the Technology Association of Georgia selects a local visionary leader for the cover of the organization’s publication, Hub Magazine. Cardlytics’ COO and president, Lynne Laube, headlines this year’s FinTech issue with an article discussing how she and Cardlytics’ CEO, Scott Grimes, are changing the way advertisers market to the consumers who purchase their products. When Lynne and Scott founded Cardlytics in 2008, they set out to conquer a significant challenge: harnessing the power of purchase data...

Does Your Gym Choice Really Matter?

January 29, 2016 Posted by - Chief Marketing Officer

It’s January, which means many of us are resolving to get healthier this year. Treadmill running or CrossFit? Barre classes or spinning? Low carb or juice cleanse? There are countless ways to get fit, but which will prove to be most effective? We looked at our purchase data to see how consumers are sweating it out and changing food habits. Here’s what emerged: ‐ Crossfitters are nearly twice as likely as yogis to stick with it. ‐ Of new yoga...

Black Friday 2015 Recap

December 11, 2015 Posted by - SVP, Decision Sciences

This just in: Black Friday continues its decline as a shopping holiday, even while online shopping surged. The big news for retailers this Black Friday season has been the dramatic shift to online shopping. Early news reported record website visits followed by the occasional website crash, while others even claimed that more Americans shopped online than at stores over the Black Friday weekend. For the 15 million consumers we evaluated, in-store sales still firmly made up the majority of spend...

The 2015 Holiday Report for Retailers is Here

December 1, 2015 Posted by - Chief Marketing Officer

To coincide with the biggest shopping season of the year, we’ve released a comprehensive 2015 Cardlytics Holiday Retail Report. While it comes packed with actionable data for retailers during the countdown to Christmas, the insight that really caught our eye is that holiday shopping procrastination is rising. According to purchase data from millions of U.S. consumers, 2014 holiday spend shifted to the final days before Christmas instead of the bigger, earlier traditional shopping events like Black Friday. In fact, during 2014, last-minute...

Recap: Cardlytics at Money20/20 2015

November 5, 2015 Posted by - President of US Operations

Cardlytics just returned from our fourth Money20/20 conference in Las Vegas, and the team is still energized from the many great interactions at the show. Money20/20 is the world’s largest conference for innovations in the payments and financial services space and one of Cardlytics’ most highly anticipated events each year. There were a number of big announcements made at the show, including the launch of Chase Pay, and our own partnership announcement with MasterCard. We were also proud to welcome...

The Cardlytics Back to School Report for 2015

August 5, 2015 Posted by - Chief Marketing Officer

As students across the country prepare to head back to class, we decided to hit the books early and learn about this season’s most notable Back to School (B2S) trends and insights. We’ve compiled our findings in The Cardlytics Back to School Report, which is available for download today. Although we’re midway through the B2S shopping period, our report contains actionable data and best practices that can help retailers fine tune their strategy to zero in on their most valuable...