Each year, Advertising Week New York brings together marketing leaders from across the globe to celebrate innovation, dive into the industry’s most critical topics, and inspire attendees with actionable insights to take back to the office. With next week’s lineup of iconic brands and notable speakers, we’re looking forward to contributing to the conversation as we moderate and participate in several panels. We hope you’ll join us as we share consumer purchase insights and discuss ways to solve marketers’ major challenges with our clients and peers.
Passion & Performance Marketing
Kicking off the first morning of Advertising Week, Cardlytics Chief Revenue Officer, James Tietz, will take the stage with thought leaders from Google and Tinuiti to explore digital marketing’s role as a growth driver. The group will discuss the importance of combining passion and performance marketing to build brand love and drive real business outcomes.
When: Monday 9/23 at 9:45 a.m. ET
Where: The Culture Builders Stage at AMC Lincoln Square, Level 2: Stage 8
Omni Customer is the New Omni Channel
As today’s convenience-minded consumer flows more fluidly between in-store and online channels, it’s more important than ever to provide consistently strong experiences for consumers no matter which channels they’re shopping. Our Chief Marketing Officer, Dani Cushion, will lead an insights-driven seminar on how to unlock the true value of these omni customers. Executives from Lowe’s and Advance Auto Parts will provide their unique perspectives to help brands build successful omni marketing strategies that drive customer spend and loyalty—regardless of the channel.
When: Monday 9/23 at 1:30 p.m. ET
Where: The Insight Drivers Stage at AMC Lincoln Square, Level 2: Stage 9
To learn more about omni customers, check out Dani’s article, Rethinking Omni & Breaking Down Sales Channel Silos.
Fireside Chat with Gap CMO Alegra O’Hare
As part of Brand Innovators’ Women in Brand Marketing event, Dani Cushion will host a fireside chat with Gap’s Chief Marketing Officer, Alegra O’Hare, to discuss how she is bringing her vision for Gap as an innovative global and cultural brand to life.
When: Wednesday, 9/25 at 11:30 a.m. ET
Where: Viacom Headquarters, 1515 Broadway, New York, NY 10003
Nasdaq MarketSite Closing Bell Ceremony
Cardlytics will celebrate the start of Advertising Week by ringing the closing bell on Monday, September 23rd at 4:00 p.m. at the Nasdaq MarketSite in Times Square.
We have extra Advertising Week passes for Cardlytics clients, so drop a note to email@example.com to claim yours. We hope to see you in New York!