It’s 11 p.m. on a weeknight and you’re hungry. Already in your pajamas, you unlock your smartphone and open a delivery app to scroll through a virtual buffet of options. One listing catches your eye: Fisher & Son’s Fish and Chips. Maybe you’ve never heard of the place, but the food, clearly displayed in enticing photos, looks solid. You add a two-piece fried cod with fries ($14.95) to your cart and hit order. A message pops up: DELIVERY ETA 25-40 MIN.
Research & Insights
Webinar: Prove Incremental Marketing Impact to the Right Stakeholders
As marketers, we all face the same question – How do we know that sale wouldn’t have happened anyway? There is always a need to prove marketing efforts accomplished something that would not have happened organically. That is where we can lean on incrementality. In our latest webinar, Juliana Lupinacci, VP, Agency Partnerships, speaks with […]
Why customer loyalty is vital to relationship marketing
Loyal customers are your brand’s biggest sales opportunity–spending an average of 67% more than comparable transient consumers. A new era in consumerism is ushering in highly personalized service models and deep, lasting relationships with a loyal customer base. This shift towards relationship marketing emphasizes building a strong customer loyalty program to facilitate that relationship. Key […]
Webinar: How Marketers are Achieving Measurement Confidence in a Time of Performance Pressure
With the growing concern around inflation, recession, and the rising costs of digital ad prices, many marketers are challenged to stretch their budgets and shift marketing dollars to where they elicit the most value. Cardlytics joined forces with Nielson and Digiday to discuss how marketers can use campaign metrics experimentation to refine their strategies and […]