Sliide, a mobile technology leader with a suite of services to enable mobile operators to get more from the mobile economy, is introducing its Cashback rewards program across the U.S. market. Powered by Cardlytics’ cash back platform, the program will allow smartphone users to get automatic cash rewards every time they spend in-store or online at over 10,000 retailers, including Walmart, Dunkin’, Asos, Instacart and Pizza Hut.
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As marketers, we all face the same question – How do we know that sale wouldn’t have happened anyway? There is always a need to prove marketing efforts accomplished something that would not have happened organically. That is where we can lean on incrementality. In our latest webinar, Juliana Lupinacci, VP, Agency Partnerships, speaks with […]
Loyal customers are your brand’s biggest sales opportunity–spending an average of 67% more than comparable transient consumers. A new era in consumerism is ushering in highly personalized service models and deep, lasting relationships with a loyal customer base. This shift towards relationship marketing emphasizes building a strong customer loyalty program to facilitate that relationship. Key […]
With the growing concern around inflation, recession, and the rising costs of digital ad prices, many marketers are challenged to stretch their budgets and shift marketing dollars to where they elicit the most value. Cardlytics joined forces with Nielson and Digiday to discuss how marketers can use campaign metrics experimentation to refine their strategies and […]
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