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Blog April 5, 2016
Marketing Even a CFO Can Love
One of our retail clients presents two slides at every board meeting: the first shows all of their marketing initiatives that aren’t measurable with ROI and the second shows all...
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Blog March 30, 2016
Clicks Don’t Matter
There is no correlation between a click and actual in-store or online spend. That is not a typo, it is a truth that we continue to see across all categories...