White Paper August 4, 2016
Who Cashes in on Cardlytics’ Bank Loyalty Programs?
There’s no question, technology is reshaping the banking experience. But whose experience is it changing and to what benefit? To answer this question, Cardlytics analyzed the spending behavior of today’s tech-savvy bank customer...
White Paper January 6, 2016
Benefits of Card-Linked Marketing For Financial Institutions
This white paper examines the impact of interchange fee limits on customer engagement programs, and quantifies how the Cardlytics Card-Linked Marketing program in place at Bank of America, PNC Bank, Regions...