-
Blog January 27, 2018
Top 3 Changes Driving Marketing in 2018: Key Takeaways from 2018 AdExchanger Industry Preview
If this year’s Ad Exchanger Industry Preview is any indication, 2018 will be a watershed year for digital advertising. Throughout the conference, speakers highlighted the need to move away from...
-
Blog April 5, 2016
Marketing Even a CFO Can Love
One of our retail clients presents two slides at every board meeting: the first shows all of their marketing initiatives that aren’t measurable with ROI and the second shows all...
-
Blog March 30, 2016
Clicks Don’t Matter
There is no correlation between a click and actual in-store or online spend. That is not a typo, it is a truth that we continue to see across all categories...