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Blog February 22, 2020
Rethinking Omni: Breaking Down Sales Channel Silos
As marketers, we know to put the needs of our customers first. Yet, we frequently still structure goals to drive purchases through distinct sales channels: in-store vs. online vs. mobile....
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Blog November 13, 2019
Omni Customers: Small but Mighty
Today’s consumers value convenience and flip easily between online and in-store shopping. This omnichannel behavior presents a valuable opportunity for retailers—and brings us to our fourth holiday spend trend: Holiday...
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Blog July 23, 2019
Omni-Shoppers Drive Incremental Value During Back-to-School
Last week, we explored customers’ penchant for convenience when it comes to the types of stores they shop during back-to-school. This also comes into play for trend #4: Omni-Shoppers Drive...