Tax season is a mix of opportunities and challenges for retailers. On one hand, many consumers will get a refund – creating a bump in their discretionary spending. However, consumers who owe will likely adjust spending to account for a payment to Uncle Sam. Using our purchase intelligence gleaned from partnerships with 1500+ financial institutions, we looked at how consumer tax habits are changing and the opportunities these trends create for brands.

Get our insights delivered to you
Stay up to date. Subscribe now.
Research & Insights

What can the £10 million drop in Black Friday Spending tell us about spend across the Golden Quarter this year?
Sitting at the halfway point of the Golden Quarter, Black Friday is a crucial bellwether on consumer spending, indicating how retailers are performing and what they can expect over the critical festive period. This year saw Brits spend nearly £10 million less than in 2021 as rising inflation and the cost-of-living crisis tightened consumers’ belts. […]

Insight: Casual Dining bucks category trend when it comes to in-restaurant dining
Small Bytes: Your serving of bite-sized analytics for your business With inflation at an all-time high, have consumers shifted their dining behaviors? Cardlytics has the purchase data to uncover the most relevant insights within the Restaurant category and beyond. Does Third Party Delivery’s continued growth indicate a more permanent post-pandemic prioritization of ease & convenience? […]

Insight: Traditional grocers are losing share of stomach in multiple directions
With inflation at an all-time high, have consumers shifted their food shopping behaviors? At CDLX, we have the purchase data to uncover the most relevant insights within grocery and beyond.