We all know that UK spending on games has skyrocketed during the pandemic, with charts, publishers and developers all stating big gains. But the latest figures, from UK bank accounts, pin that boom at a whopping 71 per cent year on year. The figure is taken from the lockdown period, from mid-March to the start of July, and comes from Cardlytics, which draws its data from 22m UK bank accounts, covering around 1 in 4 accounts.
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With insight into 1 out of every 2 debit and credit card swipes in the US, Cardlytics is committed to helping marketers understand and respond to current trends that are impacting their industries. We put these purchase insights into action every day through precisely targeted campaigns that drive incremental return on ad spend. This report […]
The core value of card-linked offers, which is merchants bringing value to bank cardholders through funded cash-back offers, remains to this day but what has changed is the vast digital marketplace in which we compete.
While consumers are forced to juggle new demands on their finances, it creates a valuable opportunity for banks to utilise their platforms for good, building deeper relationships and positioning themselves as a resource for help.
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