We all know that UK spending on games has skyrocketed during the pandemic, with charts, publishers and developers all stating big gains. But the latest figures, from UK bank accounts, pin that boom at a whopping 71 per cent year on year. The figure is taken from the lockdown period, from mid-March to the start of July, and comes from Cardlytics, which draws its data from 22m UK bank accounts, covering around 1 in 4 accounts.
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Research & Insights
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