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The Drum October 5, 2021
How media buyers are reacting to Facebook’s drama: ‘spread your risks and ad dollars’
“Marketers are on a good path. They understand the growing importance of selecting partners who are committed to consumer privacy, brand safety and verified (not to mention incremental) return on investment. The events of this week only makes those smart decisions even more pressing. It’s incumbent on [adtech companies]…to provide trusted, scaled, viable alternatives to […]
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Global Banking and Finance June 10, 2021
How banks can capture customer’s attention as lockdown lifts
The shift in the digital ecosystem for banks, brands and consumers this year, has been like no other since smartphones became a thing. Customers have demanded more digitalisation, driven by the need to be served in new ways, which has sparked innovation in banking like never before.
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FinExtra May 5, 2021
Curve partners Cardlytics for rewards programme
All-in-one card fintech Curve has enlisted Cardlytics for the launch of an in-app rewards programme.
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Money Expert April 15, 2021
MBNA Launches New Cashback Scheme for Credit Card Shoppers
MBNA’s Smart Rewards scheme has been developed with Cardlytics, which has pioneered the use of “purchase intelligence,” using customer’s online and in-store purchases to target them with tailored advertising.
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MarketingDive April 14, 2021
Cardlytics to buy data startup Bridg in $350M deal
Cardlytics, an advertising platform focused on banks, plans to acquire consumer data startup Bridg for $350 million in cash and future cash-and-stock payments that could total $100-$300 million over two years. Cardlytics plans to integrate its ad platform that reaches 163 million active users with Bridg’s consumer data and digital ad network, per an announcement.
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YourMoney.com April 13, 2021
New cashback scheme launched for credit card shoppers
MBNA has launched a reward programme, offering credit card holders the chance to earn cashback on their spending.
Research & Insights
Blog
Finding Your Space: Three Tips for Women in Data Science
Coined by the Harvard Business Review as the ‘sexiest job of the 21st century, ‘data science’ still feels like a term invented only yesterday (and ‘women in data science’ seems even newer). And what does a data scientist do anyways? You could ask 100 professionals and get about 100 different answers. I thought being a data scientist meant that you needed a very specific set of skills […]
3 Minute Read
Blog
State of Apparel: Athleisure Reigned Supreme in 2021
As the pandemic raged through 2020, apparel sales plummeted a record 77% while we all stayed home in our comfortable old clothes. But the slump began to turn around in early 2021 as vaccines unleashed restless shoppers from quarantine. We were finally going out—and were ready to trade in those baggy sweatpants for a new look. 4 Key Takeaways for […]
4 Minute Read
Blog
Restaurant & Grocery: The Showdown Is On
Which industry will take the bulk of consumer spend? What used to be considered two separate household budgets, one for groceries and one for dining out, has morphed into one overall food budget, thanks to pandemic-led shifts in how people eat. More dinners are being eaten at home causing restaurants to expand into delivery and take-out options. Meanwhile, grocery stores braced for a surge in traffic as more consumers requested delivery or curbside pick-up. While all industries faced upheaval during […]
2 Minute Read