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Smart Brief June 14, 2022
What travel and hospitality brands need to know before a critical vacation season
Here’s what marketers with travel and hospitality brands can do to overcome consumers’ “inflation anxiety” and beat their competition.
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Street Fight June 2, 2022
Banks Can Add Amazon and Expansion of Retail Media Networks to the Watch List
Amazon has expanded its ever-growing spectrum of influence and investment to the financial sector. The e-commerce and media giant is adding a new point-of-sale service to its offerings as a way to compete with payment processing firms and traditional bank technology firms to pursue a broader offering of merchant services.
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Benzinga May 19, 2022
Introducing BlockFi Offers, a New Rewards Offering That Gives BlockFi Cardholders More Ways to Earn Crypto
BlockFi announced BlockFi Offers, a new rewards program designed to deliver more value through new crypto rewards offerings to the BlockFi Rewards Visa® Signature Card community. These offers, which are enabled by Cardlytics, a card rewards platform with hundreds of brands and retail partners, are automatically added directly to each cardholder’s BlockFi account at the end of […]
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Convenience Store News May 17, 2022
New Report Finds One in Three Fuel Purchases Tops $50
Consumers are making fewer, more expensive trips to stores, Cardlytics data reveals.
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Luxury Daily April 21, 2022
Three Emerging Trends in Luxury
While now is an exciting time for luxury marketers for several reasons, three in particular stand out: the category is opening up to a new wave of customers, advertising is becoming more targeted and measured, and sales attribution is rapidly evolving.
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business wire April 5, 2022
Kora Launches a Student Virtual Card with Cash Back Rewards Powered by Cardlytics
Kora Rewards by Cardlytics is the latest money-saving feature built right into the Kora app
Research & Insights
Measurement
Webinar: Prove Incremental Marketing Impact to the Right Stakeholders
As marketers, we all face the same question – How do we know that sale wouldn’t have happened anyway? There is always a need to prove marketing efforts accomplished something that would not have happened organically. That is where we can lean on incrementality. In our latest webinar, Juliana Lupinacci, VP, Agency Partnerships, speaks with […]
1 Minute Read
Customer Loyalty
Why customer loyalty is vital to relationship marketing
Loyal customers are your brand’s biggest sales opportunity–spending an average of 67% more than comparable transient consumers. A new era in consumerism is ushering in highly personalized service models and deep, lasting relationships with a loyal customer base. This shift towards relationship marketing emphasizes building a strong customer loyalty program to facilitate that relationship. Key […]
4 Minute Read
Measurement
Webinar: How Marketers are Achieving Measurement Confidence in a Time of Performance Pressure
With the growing concern around inflation, recession, and the rising costs of digital ad prices, many marketers are challenged to stretch their budgets and shift marketing dollars to where they elicit the most value. Cardlytics joined forces with Nielson and Digiday to discuss how marketers can use campaign metrics experimentation to refine their strategies and […]
1 Minute Read