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Total Retail September 7, 2020
Retain and Regain: The Retail Marketer’s Playbook as Consumer Spending Gradually Increases
It’s only September, but 2020 has already been a memorable year for retail — the effects of which will likely be seen for years to come. The COVID-19 pandemic has caused severe swings in spending across industries, geographies and buying channels.
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This is Money September 6, 2020
Is the V-shaped recovery happening?Spending returns back to pre-lockdown levels as Britain splashes out on staying in and eating out
Spending returned to pre-lockdown levels in July as Britons spruced up their gardens and, by August, ventured out for a meal. Data from Cardlytics, which tracks card spending in the UK, found working from home drove a 29 per cent increase in shopping for office equipment and stationery over July 2019.
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Medium August 31, 2020
Why Top Banks Around the World Use Cardlytics to Understand the Power of Analyzing Purchase Behavior
Everyone business wants to know when and why a customer might stop using their product or service, but few can figure out how. Enter Cardlytics, which uses data and predictive analytics to help its clients actually make an impact.
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Retail Dive August 31, 2020
New York, Los Angeles extend delivery commission fee caps
Commission fee caps were put into place in a number of major cities to provide a temporary reprieve for restaurants as the pandemic gripped the nation and dining room closures became widespread.
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Modern Restaurant Management August 24, 2020
MRM EXCLUSIVE: Pandemic Shaping Omni-Channel Strategies in Restaurant Marketing
The Coronavirus has rocked the restaurant industry. The onset of the virus followed by restrictions and closures has caused restaurants of all sizes to rapidly evaluate their offerings and redesign their services to meet the needs of their customers. Restaurants that are positioned well are those who recognize that the future is omni-channel, take the […]
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MCVUK August 17, 2020
UK bank account data shows 71% rise in gaming spending during lockdown
We all know that UK spending on games has skyrocketed during the pandemic, with charts, publishers and developers all stating big gains. But the latest figures, from UK bank accounts, pin that boom at a whopping 71 per cent year on year. The figure is taken from the lockdown period, from mid-March to the start […]
Research & Insights
Blog
No Cookies? No Problem!
In 2021, digital advertising in the United States grew to $139.8 billion with a lot of marketing dollars relying on a strategy upon which both Google and Apple have put a firm expiration date. The bulk of digital ad spend still relies on third-party cookies for targeting. However, Google has announced the removal of third-party cookies by the end of 2022 when using the Chrome browser. Meanwhile Apple’s iOS is already allowing users to block cookie-based […]
3 Minute Read
Blog
Why an Omnichannel Grocery Strategy Is the Key for Today’s Grocer
We’ve seen a dramatic shift in how people spend. One of the larger takeaways is that online spending among consumers has increased and remains high even as lockdown restrictions have been lifted. Compared to pre-Covid behaviors, online retail and restaurant delivery are both up 131% and 244% year over year respectively, showing customers have moved online and […]
3 Minute Read
Blog
Going Beyond Purchase Data: Mutual Loyalty at Cardlytics
As a data guy, I love purchase data. Because for me the data is a signal. A positive confirmation that something we want to happen, happened. In our world it drives conversions, and we are drowning with conversions, in a good way. I participated in a fireside chat at this year’s Loyalty Summit to talk […]
2 Minute Read