Martech Series August 4, 2020
Cardlytics Appoints OpenTable Chief Marketing Officer Jessica Jensen to Board of Directors
Recently elevated to CMO from her position as SVP Marketing, Jensen leads global marketing for the online restaurant-reservation service company. Prior to the coronavirus pandemic, Jensen led growth in customer acquisition on the OpenTable platform. Her current focus is helping customers regain confidence in the food service industry and embrace dining and travel again.
Chain Store Age July 30, 2020
Study: Brick-and-mortar shopping makes a comeback
COVID-19 continues to have a major impact on consumer spending, but bright spots include physical stores and food delivery. According to the July 2020 Cardlytics “U.S. State of Spend” report, with the start of July, in-store retail sales are now showing positive year-over-year growth. Spend at brick & mortar retailers is up 1.2% compared to […]
The Points Guy July 23, 2020
Wells Fargo adds new deals program for credit and debit cardholders — how does it stack up?
Wells Fargo has announced a new way for cardholders to earn cash back with its cards through its My Wells Fargo Deals. The program operates similarly to Amex Offers, Chase Offers, and Bank of America’s BankAmeriDeals. Eligible debit and credit cardholders can go through their Wells Fargo account online or through the mobile app to view and activate […]
Ad exchanger July 13, 2020
Banking On Data, With Cardlytics CEO Lynne Laube
Transaction data is a rising signal for digital advertising, and not only when it comes to Amazon, ecommerce and loyalty card data (i.e., Nielsen Catalina). Many banks now use information about their customers’ purchases to deliver ads, thanks in large part to ad tech firm Cardlytics.
PhocusWire July 2, 2020
Travel spending in the U.S. ticks up, led by alternative lodging
Cardlytics, a platform that analyzes both online and in-store purchases from more than 140 million bank customers in the United States, says it is seeing signs of recovery in most sectors of travel. Its most recent dataset, based on spending through June 17, shows consumers have been spending more in recent weeks as states reopen.
Research & Insights
Marketers, Adapt! (And Keep Your Best Customers)
The pandemic forced brands to innovate at lightning speed. Consumer trends expected to manifest in years, were compressed into months or even weeks, as shoppers dramatically shifted preference to convenience and online options. Everything from grocery shopping to fitness to entertainment moved online and disruptive direct-to-consumer (DTC) brands reaped the rewards. As the country gears […]
Grocery shopping moves from the shop floor to the sofa
Grocery shopping moves from the shop floor to the sofa 2020 was the year of the grocery delivery. From getting a hallowed prime time slot during lockdown to supporting local farms and producers through veg boxes, grocery deliveries are playing an increasingly important role in how we shop for food. The move to food delivery […]
Introducing Peter Chan, Cardlytics’ new Chief Technology Officer
Peter Chan joined Cardlytics this month from Amazon where he served as the Director of Product Management and Engineering for its advertising services group. I sat down with our newest ‘Cardlytian’ to learn more about why he chose Cardlytics, privacy protection and tech innovation, and what’s on his summer reading list. Welcome to Cardlytics! We’re […]