MCVUK August 17, 2020
UK bank account data shows 71% rise in gaming spending during lockdown
We all know that UK spending on games has skyrocketed during the pandemic, with charts, publishers and developers all stating big gains. But the latest figures, from UK bank accounts, pin that boom at a whopping 71 per cent year on year. The figure is taken from the lockdown period, from mid-March to the start […]
Martech Series August 4, 2020
Cardlytics Appoints OpenTable Chief Marketing Officer Jessica Jensen to Board of Directors
Recently elevated to CMO from her position as SVP Marketing, Jensen leads global marketing for the online restaurant-reservation service company. Prior to the coronavirus pandemic, Jensen led growth in customer acquisition on the OpenTable platform. Her current focus is helping customers regain confidence in the food service industry and embrace dining and travel again.
Chain Store Age July 30, 2020
Study: Brick-and-mortar shopping makes a comeback
COVID-19 continues to have a major impact on consumer spending, but bright spots include physical stores and food delivery. According to the July 2020 Cardlytics “U.S. State of Spend” report, with the start of July, in-store retail sales are now showing positive year-over-year growth. Spend at brick & mortar retailers is up 1.2% compared to […]
The Points Guy July 23, 2020
Wells Fargo adds new deals program for credit and debit cardholders — how does it stack up?
Wells Fargo has announced a new way for cardholders to earn cash back with its cards through its My Wells Fargo Deals. The program operates similarly to Amex Offers, Chase Offers, and Bank of America’s BankAmeriDeals. Eligible debit and credit cardholders can go through their Wells Fargo account online or through the mobile app to view and activate […]
Ad exchanger July 13, 2020
Banking On Data, With Cardlytics CEO Lynne Laube
Transaction data is a rising signal for digital advertising, and not only when it comes to Amazon, ecommerce and loyalty card data (i.e., Nielsen Catalina). Many banks now use information about their customers’ purchases to deliver ads, thanks in large part to ad tech firm Cardlytics.
PhocusWire July 2, 2020
Travel spending in the U.S. ticks up, led by alternative lodging
Cardlytics, a platform that analyzes both online and in-store purchases from more than 140 million bank customers in the United States, says it is seeing signs of recovery in most sectors of travel. Its most recent dataset, based on spending through June 17, shows consumers have been spending more in recent weeks as states reopen.
Research & Insights
No Cookies? No Problem!
In 2021, digital advertising in the United States grew to $139.8 billion with a lot of marketing dollars relying on a strategy upon which both Google and Apple have put a firm expiration date. The bulk of digital ad spend still relies on third-party cookies for targeting. However, Google has announced the removal of third-party cookies by the end of 2022 when using the Chrome browser. Meanwhile Apple’s iOS is already allowing users to block cookie-based […]
Why an Omnichannel Grocery Strategy Is the Key for Today’s Grocer
We’ve seen a dramatic shift in how people spend. One of the larger takeaways is that online spending among consumers has increased and remains high even as lockdown restrictions have been lifted. Compared to pre-Covid behaviors, online retail and restaurant delivery are both up 131% and 244% year over year respectively, showing customers have moved online and […]
Going Beyond Purchase Data: Mutual Loyalty at Cardlytics
As a data guy, I love purchase data. Because for me the data is a signal. A positive confirmation that something we want to happen, happened. In our world it drives conversions, and we are drowning with conversions, in a good way. I participated in a fireside chat at this year’s Loyalty Summit to talk […]