The Points Guy July 23, 2020
Wells Fargo adds new deals program for credit and debit cardholders — how does it stack up?
Wells Fargo has announced a new way for cardholders to earn cash back with its cards through its My Wells Fargo Deals. The program operates similarly to Amex Offers, Chase Offers, and Bank of America’s BankAmeriDeals. Eligible debit and credit cardholders can go through their Wells Fargo account online or through the mobile app to view and activate […]
Ad exchanger July 13, 2020
Banking On Data, With Cardlytics CEO Lynne Laube
Transaction data is a rising signal for digital advertising, and not only when it comes to Amazon, ecommerce and loyalty card data (i.e., Nielsen Catalina). Many banks now use information about their customers’ purchases to deliver ads, thanks in large part to ad tech firm Cardlytics.
PhocusWire July 2, 2020
Travel spending in the U.S. ticks up, led by alternative lodging
Cardlytics, a platform that analyzes both online and in-store purchases from more than 140 million bank customers in the United States, says it is seeing signs of recovery in most sectors of travel. Its most recent dataset, based on spending through June 17, shows consumers have been spending more in recent weeks as states reopen.
Research & Insights
Finding Your Space: Three Tips for Women in Data Science
Coined by the Harvard Business Review as the ‘sexiest job of the 21st century, ‘data science’ still feels like a term invented only yesterday (and ‘women in data science’ seems even newer). And what does a data scientist do anyways? You could ask 100 professionals and get about 100 different answers. I thought being a data scientist meant that you needed a very specific set of skills […]
Restaurant & Grocery: The Showdown Is On
Which industry will take the bulk of consumer spend? What used to be considered two separate household budgets, one for groceries and one for dining out, has morphed into one overall food budget, thanks to pandemic-led shifts in how people eat. More dinners are being eaten at home causing restaurants to expand into delivery and take-out options. Meanwhile, grocery stores braced for a surge in traffic as more consumers requested delivery or curbside pick-up. While all industries faced upheaval during […]
Seasonal Shopping Trends to Keep Your Customers Coming Back for More
It’s the most wonderful time… to shop. With the season of giving inspiring shoppers to buy more, retailers are seeing a high volume of web traffic, spikes in sales, and some of their largest profit margins. Last year, retailers saw unprecedented growth during the holiday season. What drove that growth and how can brands shape their holiday strategy this year to capitalize on these seasonal […]