Cardlytics Expands Purchase Intelligence Platform with Launch of Chase Offers
Significantly increases impact of Cardlytics Direct native advertising channel
ATLANTA, GA – Nov. 20, 2018 – Cardlytics (NASDAQ: CDLX), a purchase intelligence platform that makes marketing more relevant and measurable, announced today the launch of Chase Offers, a new program for the largest bank in the U.S.
Through Chase Offers, customers will receive offers that earn them statement credits on everyday purchases, with targeted digital marketing designed to drive incremental in-store and online sales for merchant partners. The launch of Chase Offers will significantly increase the scale of the Cardlytics Direct native channel just in time for the holiday season.
By adding Chase to the Cardlytics platform, the company will be working with financial institutions that collectively represent $2.3T in annual consumer spend, representing two out of every five credit and debit transactions in the U.S.
Through strong relationships with leading marketers across a variety of industries, including retail, restaurant, telecommunications, home services, travel, entertainment, and grocery, Cardlytics will connect brands with millions of Chase consumer debit and credit card customers.
“Launching Chase Offers has been one of the most significant bank implementations in Cardlytics’ history, both in terms of scale and complexity,” said Cardlytics CEO and Co-Founder, Scott Grimes. “With the addition of Chase, we can now offer marketers even more impactful scale, which puts us in line with other major media channels. This comes alongside the added benefit of delivering relevant ads in a secure, trusted, fraud-free channel when consumers are thinking about their money.”
Chase Offers will be delivered across a majority of Chase’s consumer credit and debit card customers through Chase-owned channels.
Cardlytics (NASDAQ: CDLX) uses purchase intelligence to make marketing more relevant and measurable. We partner with more than 2,000 financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, San Francisco, and Visakhapatnam. Learn more at www.cardlytics.com.