Cardlytics Expands U.K. Reach with Launch of Lloyds Bank
ATLANTA, Ga. October 31, 2013— Cardlytics, the global leader in Card-Linked Marketing, announced today that it will be launching its successful advertising platform with Lloyds Bank. Lloyds Bank is part of the U.K. and Europe’s largest retail banks, Lloyds Banking Group; this launch follows the September introduction of the Cardlytics service with Halifax, another Lloyds Banking group retail bank brand. Lloyds Banking Group operates in the U.K. under several retail banking brands, including Halifax, Lloyds TSB, and Bank of Scotland. Lloyds has over 30 million customers, and is the U.K.’s leading provider of checking and savings accounts, personal loans, credit cards and mortgages. “We are confident that Everyday Offers will be a very popular programme with our customers,” said Ashely Machin, Digital Banking Director at Lloyds Bank. “We have worked hard to deliver tailored offers so that people can feel rewarded for the sort of shopping they already do. This is our way of saying ‘thank you’ to our customers.” “The continuing U.K. expansion is a statement of the value we provide to consumers, advertisers, and financial institutions,” said Lynne Laube, Cardlytics’ President, COO and co-founder. “Lloyds Banking Group will provide great value to their customers, via our unique advertising service. Lloyds is a great addition to our group of financial institution partners, which include Bank of America, Regions, PNC, Fiserv, and hundreds of regional banks and credit unions.”
Cardlytics is a technology & advertising company, leveraging consumer purchase data to create targeted advertising platforms. Through partnerships with nearly 400 financial institutions, including Bank of America, PNC Bank and Regions Bank, the company has insight into consumer purchase behavior for ~70% of U.S. households, capturing spending across all stores and categories. Cardlytics’ patented technology allows advertisers to make a direct connection to buyers through the online banking and mobile banking channels. Cardlytics is the pioneer and global leader in rapidly growing industry of Card-Linked Marketing, with operations in the U.S. and in the U.K. Cardlytics is headquartered in Atlanta, with offices in London and San Francisco. The company has funding from leading investors in Boston and Silicon Valley, as well as a strategic investment from the world’s leading loyalty company, Aimia.