Cardlytics Granted Key Patent on Core Offer Placement System
Cardlytics, the leader in Card-Linked Marketing, today announced that the United States Patent and Trademark Office has issued another patent for Cardlytics’ unique technology covering its core system known as the Cardlytics Offer Placement System (OPS). U.S. Patent No. 8,595,065 relates to the secure connection between transaction data with no personal identifiable information and advertising campaign data, which enables Cardlytics to create targeted marketing based on consumer purchase behavior.
This is Cardlytics’ third patent; the first was granted in May and the second in August of 2013. Cardlytics’ first patent (8,438,061) relates to the delivery of targeted marketing advertising to banking consumers from our Offer Placement System (OPS). The second patent (8,515,810) relates to the aspects of the OPS working in conjunction with Cardlytics’ other core system – the advertiser-facing Offer Management System (OMS).
“This invention is directed to one of the core components of our unique, distributed systems architecture,” said Scott Grimes. “Our Offer Placement System (OPS) is an important part of our unique approach to meeting the robust security and technology requirements of our financial institution partners. Together, our OPS and OMS form the backbone of Card-Linked Marketing.”
Cardlytics developed its distributed architecture in order to create purchase-targeted marketing campaigns, while protecting consumer privacy.
Cardlytics is a leading advertising & technology company and the pioneer in Card-Linked Marketing. Through partnerships with nearly 400 financial institutions, including Bank of America, PNC Bank and Regions Bank, the company has insight into consumer purchase behavior for ~70% of U.S. households, capturing spending across all stores and categories. Cardlytics’ patented technology allows advertisers to make a direct connection to buyers, through the online banking and mobile banking channels.
Cardlytics is headquartered in Atlanta, with offices in London and San Francisco. The company is funded by leading investors in Boston and Silicon Valley, as well as a strategic investment from the world’s leading loyalty company, Aimia.
Financial Services Media:
William Mills Agency
Leff & Associates